Start any day · Open year-round

The MOVE
Starter Challenge

30

Days

4

Sessions a Week

16

Total Sessions

The Movement Problem

America has stopped moving.

Chronic inactivity is one of America’s biggest public health challenges. The science is clear: consistent movement improves health, extends lifespan, and enhances quality of life. The MOVE Starter Challenge is here to change that - one person, one habit, 30 days at a time.

Start Free for 14 Days

Americans fail to meet basic movement guidelines.

That’s less than 30 minutes of intentional movement per day.

77%

Annual healthcare costs linked to physical inactivity.

 A preventable crisis with a simple solution. .

$117B

Reduction in all-cause mortality.

 Achieved with just 70 minutes of movement per week. 

21%

Time it takes to build a lasting habit.

 This challenge gives you the structure to make it stick. 

30 Days
The Challenge

Simple. Flexible.
Built around your life.

Four short sessions a week, mixing walking, strength, mobility and sleep. Your 30 days start the moment you join, any day of the year. Wearable? It tracks automatically. No wearable? Log sessions in the app.

Start Free for 14 Days
calender
30 Days

Starts the day you join

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4 Days Per Week

Any time, any day

clock
4 Modalities

Walking, strength, mobility, sleep

Modalities
No Equipment

All you need is the app

Member reward · GE Lighting

Your membership
pays for itself

Every MOVE member gets an exclusive 30% discount on Cync smart home products from GE Lighting, a Savant Company, including tunable white bulbs and the Cync smart thermostat, built to support better sleep and recovery. On most purchases, your savings cover your full year of MOVE. MOVE builds the habit. Cync builds the environment.

Unlock 30% Off Cync
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How it works

Simple to start. Built to stack.

No sign-up window. No waiting for a start date. Four steps and you're moving.

Start Free for 14 Days

Step 1

Download MOVE

Get the app on iPhone or Android and start your 14-day free trial. Then $25/year. Cancel anytime.

SubscribetoMOVE

Step 2

Join the Starter Challenge

Open the app and join the MOVE Starter Challenge. Your day 1 starts right away.

JointheChallenge

Step 3

Move

Complete four sessions a week for 30 days. Walk, train, stretch, sleep better. Miss a day? Pick up where you left off.

MoveEarnPoints

Step 4

Unlock Your 30% Cync Reward

Every MOVE member gets 30% off Cync smart home products from GE Lighting. On most purchases, your savings cover your full year of MOVE.

ClaimyourGELightingReward
Wearable integrations

Your device. Already tracking.

MOVE integrates with the wearables you already own. Connect once and every walk, workout and night of sleep counts toward your challenge automatically. No wearable? Log sessions in the app instead.

Start Free for 14 Days
Fitness
Fitness
Download the app

Everything you need.
Right in the app.

The MOVE app is your challenge headquarters. Follow guided sessions, track your progress, and stay connected to the community - all in one place.

Group 6
Guided Sessions
Guided Sessions

Walking, strength, mobility, and sleep content led by expert coaches. A new session available every challenge day.

Progress Tracking
Progress Tracking

See your streaks, completed sessions, and weekly consistency at a glance.

MOVEai Community
MOVEai Community

Connect with other participants, share wins, and stay accountable for 30 days.

Wearable Sync (optional)
Wearable Sync (optional)

Apple Health, Fitbit, Garmin, WHOOP, and Oura connect in seconds. Not required to participate.

Download the app today

Google Play
App Store
Group 6
Questions

Common Questions

When does the challenge start?

Whenever you join. The MOVE Starter Challenge is open year-round, and your 30 days begin the day you start.

How much does it cost?

Your first 14 days are free. After that, MOVE is $25/year. Cancel before your trial ends and you pay nothing.

I'm a beginner. Is this for me?

Yes. The Starter Challenge is built as an on-ramp: short sessions, no equipment, and room for real life. Four sessions a week leaves space for busy days.

Do I need a wearable device?

No. Wearables are optional. If you have one, your activity syncs automatically. If not, log sessions in the app.

What if I miss a day?

Keep going. Pick up where you left off. Consistency beats perfection.

How does the Cync discount work?

Every MOVE member gets a 30% discount code on Cync products from GE Lighting, a Savant Company. On most Cync purchases, the savings cover your full year of MOVE.

What happens after 30 days?

Keep your streak going with MOVE's daily, personalized guidance, and take on your next challenge when you're ready.

movement is medicine

Your brand.
A national movement.

The MOVE Starter Challenge reaches a growing audience of health-conscious adults committing to 30 days of real movement across the country. We are building our next wave of challenge partners - brands who believe that movement changes lives and want to be part of a platform that is scaling fast. If that sounds like you, let us know.

Express Partner Interest

Partnerships for upcoming challenges are open now. We will be in touch.

movement is medicine

Your first 30 days
start today.

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