Beem delivers next-generation wellness experiences through infrared sauna and red light therapy—designed for results, rooted in science, and built around elevated simplicity. We’re redefining what recovery and self-care look like. Now, we’re expanding—and you can be part of it.
beem® Light Sauna is the go-to spot for holistic, science-backed light therapies including infrared sauna therapy, red light therapy, and chromotherapy.
Light therapy takes saunas past a simple sweat to a complete cellular revitalization. With the use of cutting-edge technology, beem® provides a full-spectrum experience to members, while providing viable opportunities to amplify their health and wellness.
beem®’s innovative light therapy options are the perfect essential-care solution for everyone. We provide light therapy wellness solutions in private suites so our members can cleanse, refresh and renew in a refined, spa-like setting.
Light therapy has boomed in popularity in the last decade. As leaders in the space, we’re dedicated to educating our customers and franchise owners on what light therapy is, why it works, and how it can help you.
We help you secure high-visibility, high-traffic locations tailored to your market. Our real estate experts use data-driven tools to guide site selection, lease negotiation, and territory analysis—ensuring you're set up for long-term success.
Your studio will reflect Beem®’s signature look: clean lines, modern aesthetics, and a premium feel. We provide architectural guidelines, curated finishes, and sourcing support for industry-leading equipment—so you can build with confidence, speed, and style.
From onboarding to studio launch and beyond, Beem® University delivers everything you need to run a high-performing studio. Our mix of digital education, in-person training, and hands-on support ensures you’re prepared to deliver the Beem® experience at scale.
You’ll have access to intuitive business tools built to support day-to-day operations and long-term growth. From integrated booking and POS systems to automated marketing and performance dashboards, we make running your studio seamless—and scalable.
We’ve built a streamlined, supportive process to help you explore whether Beem® is the right fit—for you and your market. Here’s what to expect:
Fill out our brief inquiry form to tell us a little about you. From there, our Franchise Development Team will connect to share initial details, answer questions, and learn about your goals, experience, and ideal market.
We’ll guide you through an in-depth overview of the Beem® business model, financials, site criteria, and support systems. You’ll gain access to our Franchise Disclosure Document (FDD) and have time to explore whether the opportunity aligns with your vision.
After mutual alignment, we’ll schedule final interviews and complete the approval process. Once approved, you’ll receive a Franchise Agreement and begin onboarding with our launch team. From here, it’s all about getting your studio open—and glowing.
Beem® was designed to be a lean, modern wellness model—low overhead, minimal staffing, and streamlined operations. That means entering the premium wellness space is more attainable than you might expect.
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What makes BEEM Light Sauna different from other recovery studios?
BEEM offers private, full‑spectrum infrared sauna suites with selectable red, green, and blue light therapy—the only boutique concept to combine near‑, mid‑, and far‑infrared heat with targeted LED chromotherapy in one 30‑minute session. Clients enjoy spa‑level ambiance and medical‑grade results."
Who is the core customer?
Health‑conscious adults 25‑60 seeking detoxification, athletic recovery, stress relief, and skin health. Frequent users include busy professionals, fitness enthusiasts, and wellness‑oriented parents who prefer a quick, high‑impact experience.
What does it cost to open?
Item 7 of our Franchise Disclosure Document lists a total investment range of $378,979 - $630,700, including franchise fee, sauna suite package, build‑out, marketing, and working capital (see current FDD for exact numbers).
Can I secure multiple territories?
Yes. Area Development Agreements offer tiered fee reductions and phased build schedules for qualified investors.
How many employees are needed?
One Studio Manager and 1-2 part‑time spa associates per shift. Our call center manages lead intake and membership sales, keeping payroll lean.
What software do you use?
Integrated CRM, booking, POS, and platform that tracks session data and member progress. All vendor contracts are pre‑negotiated nationally.
How do studios generate revenue?
Recurring memberships (unlimited, 8‑pack, 4‑pack) Drop‑ins, retail (supplements, skin care), and corporate wellness packages add incremental revenue.
Do I receive a protected territory?
Yes. Each franchisee is granted an exclusive geographic area defined in the FDD.
Can I finance the sauna suite package?
Absolutely. Approved lenders offer 36‑60‑month terms, or choose our in‑house rental program.
How long from signing to opening?
Typical timeline is 6-9 months: site selection, permitting & build‑out, training & pre‑sale, soft open, then grand opening.
How much can I make?
Any financial performance representations are contained solely in Item 19 of the FDD. We do not discuss earnings outside the document, in compliance with franchise law.
What are the next steps?
• Submit the inquiry form
• Attend a 15‑minute intro call
• Review the FDD (14‑day minimum)
• Visit Discovery Day
• Sign the Franchise Agreement and secure your territory.
Sequel Brands is transforming the future of fitness by combining innovation, science, and community. We create experiences that empower people to move, train, and recover with purpose, making high-quality fitness accessible to everyone—regardless of body type or goal.
Sequel Fitness is a TradeMark of Sequel Fitness, Inc.