Own the future of strength training.
BODY20 pairs FDA-cleared EMS technology with 1-on-1 and small-group coaching. A full-body strength workout in 20 minutes, in a lean studio model built to scale.
Bring BODY20 to your community.
Tell us about you and our franchise development team will reach out with territories, investment details and next steps.
A breakthrough in how people build strength.
Breakthroughs in fitness technology are rare. BODY20 uses EMS to activate more muscle in less time, paired with simple, coached movement. Members get a full strength workout in 20 minutes, with no heavy weights and no pounding on their joints.
For owners, that means a premium, membership-driven studio with a small footprint, lean staffing and a schedule built around short sessions.
Built for members. Built for owners.
Low impact, joint-friendly
No heavy weights or high-impact moves, so members of every age can train hard while going easy on their joints.
Full-body activation
EMS engages major muscle groups at once, so every movement works harder than it would on its own.
Coached, every session
Certified coaches set intensity and guide form, 1-on-1 or in small groups, starting with a health screening.
More reasons to return
Strength sessions, the EMS-powered Tone class and the Six-Week Transformation program keep members coming back.
Comprehensive support, every step of the way.
BODY20 is part of Sequel Brands, the team that has helped open and scale thousands of boutique fitness studios.
Smart locations. Strategic growth.
Our real estate team uses data-driven tools to guide site selection, lease negotiation and territory analysis.
Design-forward. Operationally efficient.
Architectural guidelines, curated finishes and sourcing support for EMS equipment, so you build with speed and confidence.
We set you up to lead.
Digital courses, in-person coach certification and hands-on launch support prepare you and your team from day one.
Streamlined tech. Scalable operations.
Integrated booking, POS, automated marketing and performance dashboards keep your studio running smoothly.
Minimum financial requirements.
BODY20 is a lean, modern wellness model with low overhead and minimal staffing, which makes the premium wellness space more attainable than you might expect.
The full investment range is listed in Item 7 of the BODY20 Franchise Disclosure Document.
Three steps to ownership.
01Start the conversation
Fill out the inquiry form and meet our franchise development team to talk through your goals, experience and ideal market.
02Get to know the brand
Review the business model, site criteria and support systems, and receive the Franchise Disclosure Document.
03Welcome to BODY20
After final interviews and approval, sign your franchise agreement and start onboarding with our launch team.
Questions, answered.
Owning a BODY20
What makes BODY20 different from other fitness franchises?
BODY20 pairs FDA-cleared EMS technology with 1-on-1 and small-group coaching, so members get a full-body strength workout in 20 minutes with no heavy weights. Short sessions and a compact studio mean more members per hour and a lean operating model.
Who is the core member?
Busy professionals and parents short on time, adults investing in longevity, people coming back from a break or an injury, and athletes chasing an edge. Sessions are coached and intensity starts low, so no prior training experience is needed.
What does it cost to open a BODY20?
Item 7 of our Franchise Disclosure Document lists the total investment range, including the franchise fee, EMS equipment, build-out, marketing and working capital. Minimum requirements are $150K liquid capital, $750K net worth and a 680+ credit score.
Can I secure more than one territory?
Yes. Area Development Agreements offer tiered fee reductions and phased development schedules for qualified investors.
Do I receive a protected territory?
Yes. Each franchisee receives a defined geographic territory, detailed in the FDD.
What type of space do I need?
Inline retail or end-cap sites with strong daytime and evening traffic. Our real estate team confirms the right size for each market.
How many employees do I need?
A studio manager plus a team of certified BODY20 coaches.
What training is provided?
Owner training on opening and scaling a studio, manager training on sales and member retention, and BODY20 coach certification for every coach, plus a monthly owners call, sales and operations check-ins, and webinars.
What software do you use?
An integrated booking, CRM and POS platform, with vendor rates pre-negotiated nationally.
How do studios generate revenue?
Recurring memberships and session packs, plus the Six-Week Transformation program and Tone classes. Single sessions, retail and corporate wellness add incremental revenue.
Can I finance the EMS equipment?
Yes. Approved lenders offer a range of terms, or you can join our equipment rental program.
How long from signing to opening?
Typically 6 to 9 months, covering site selection, permitting and build-out, training and presale, then grand opening.
How much can I make?
Any financial performance representations are contained solely in Item 19 of the FDD. We do not discuss earnings outside that document, in compliance with franchise law.
Can I sell my studio later?
Yes. You may transfer ownership to a qualified, approved buyer.
What are the next steps?
Submit the inquiry form, attend a 15-minute intro call, review the FDD (14-day minimum), visit Discovery Day, then sign your franchise agreement and secure your territory.
About EMS training
What is EMS?
EMS (electro muscle stimulation) sends gentle electrical impulses through a wireless suit to help muscles contract more fully during each movement. The coach controls the intensity throughout the session.
Is EMS safe for everyone?
EMS training is suitable for most healthy adults when guided by a certified coach. It isn't recommended during pregnancy or for people with certain conditions, such as implanted electronic devices like pacemakers. Every new member completes a health screening before their first session.
How often do members train?
Most members train once or twice a week, with rest days between sessions so muscles can recover.