Pilates appeals across age groups—from injury recovery and prenatal fitness to elite athlete conditioning. - PopSugar
Pilates consistently ranks, especially among women aged 25–55. (Source: ACSM Fitness Trends Report)
Low-Impact Fitness Category
The Pilates industry is projected to reach by 2028 with steady growth year over year. (Source: Market Research Future)
Pilates Addiction is more than a studio... it’s a movement, a mindset, and a lifestyle. Our educators, gold-standard certified and deeply trained, compose each class with artistry: dynamic, functional movements layered with a light ambience that keeps you present and powered from the inside out. Every movment is intentional. Every sequence connects breath, alignment, and form that delivers a workout that's mentally sharp, physically progressive, and deeply transformative.
The Pilates Addiction business model is designed to support long-term financial stability through recurring membership-based revenue. Our clients commit to their practice—and in turn, to your studio—through packages and memberships that create consistent, predictable income and support a healthy retention rate. This structure allows owners to better forecast performance and scale confidently.
Compared to many boutique fitness concepts, Pilates Addiction offers a lower barrier to entry without compromising quality or client experience. With thoughtfully designed spaces, efficient studio layouts, and scalable staffing models, we help keep upfront costs manageable while supporting strong financial performance from the start.
Pilates Addiction provides a fully developed, end-to-end system that allows franchisees to open their studio with clarity and support at every stage. From site selection and studio build-out to training, marketing, and daily operations, our comprehensive model ensures you're equipped with everything needed to open smoothly and operate successfully from day one.
Pilates Addiction provides comprehensive real estate support, including market analysis, demographic research, and site evaluation. Our team works closely with you to identify and secure locations that align with brand standards and have strong potential for long-term growth and client engagement.
From design to delivery, we support each stage of your studio build-out. You’ll receive architectural guidance, construction timelines, and access to approved vendors for high-quality equipment and fixtures. Our process ensures that your space is both functional and aligned with the Pilates Addiction aesthetic.
We offer robust training programs that cover our proprietary class formats, operational procedures, and leadership best practices. Whether you are an experienced fitness professional or entering the industry for the first time, our structured curriculum prepares you and your team for long-term success.
Pilates Addiction provides a suite of integrated business systems to streamline your operations, including tools for scheduling, point-of-sale, reporting, and client management. Combined with ongoing support from our operations team, these systems are designed to drive efficiency, consistency, and studio growth.
Owning a Pilates Addiction studio means stepping into a proven business model backed by expert support, strong systems, and a community committed to growth.
Start the Conversation
We begin with you—your passion for wellness, your entrepreneurial spirit, and your vision for the future. In this step, we’ll connect one-on-one to explore your goals and introduce you to the Pilates Addiction brand. This is your chance to learn what makes our method, our movement, and our model so powerful.
Discover the Method & the Model
Once we know you’re ready to dive deeper, we’ll walk you through everything you need to know—from our signature training systems and client experience philosophy to our studio operations and financial fundamentals.
Align and Activate
With a mutual sense of fit and excitement, we move into the final stages of approval. Here, we finalize your candidate profile, complete any due diligence, and set the stage for your future success.
At Pilates Addiction, we’re passionate about helping driven entrepreneurs bring the transformative power of Pilates to communities. To ensure that each of our franchisees has the resources needed to succeed, we’ve established clear minimum financial requirements for ownership.
Liquid Capital
Net Worth
Credit Score
What makes this Pilates concept different?
We fuse high‑intensity interval training with classical Pilates principles on the WundaFormer—a single piece of equipment that integrates the reformer, jumpboard, ballet barre, and chair. The result is a seamless 50‑minute class with no equipment‑switch downtime and a higher calorie burn per session.
Who is the core customer?
Primarily women and men aged 25‑45 who value time‑efficient, results‑driven workouts in a chic, boutique setting. The format also attracts busy professionals looking for low‑impact, high‑intensity training.
Why buy this franchise instead of another Pilates or fitness brand?
• Patented WundaFormer eliminates costly multi‑equipment builds
• Efficient footprint keeps build‑out and rent on the lower end
• Proven executive team with experience in 10+ category‑leading brands
• Early‑entry incentives on franchise fees and marketing support (see current FDD).
Can I secure more than one territory?
Yes. We offer Area Development Agreements with reduced franchise fees and extended development timelines for qualified investors.tes the reformer, jumpboard, ballet barre, and chair. The result is a seamless 50‑minute class with no equipment‑switch downtime and a higher calorie burn per session.
What training is provided?
• Multi-day pre‑opening owner training (finance, membership sales, marketing, staffing, etc)
• Proprietary Educator certification on the WundaFormer available for those looking to teach
• Ongoing field support, webinars, and KPI coaching.
How many employees are needed?
A typical studio operates with 1 Studio Manager, 2 part time sales associates, and 4-7 part‑time Educators.
What software do you use?
A cashless, web-based tech stack that integrates class scheduling, CRM, and KPI dashboards. All systems are pre‑negotiated at national rates.
How do studios make money?
Recurring monthly memberships drive consistent revenue, while drop‑in classes, merchandise and accessories and private sessions create additional revenue opportunities.
Do I get a protected area?
Yes. Each franchisee receives a defined geographic territory detailed in the FDD.
Can I finance the WundaFormer package?
Absolutely. Approved lenders offer various terms, or you can opt for our in‑house rental program.
How much can I make?
Financial performance representations, if any, are included in Item 19 of our FDD. We do not discuss earnings outside the FDD in compliance with franchise law.
Can I sell my studio later?
Yes. you may transfer ownership to a qualified, approved buyer.
How do I start the discovery process?
• Complete the short inquiry form
• Schedule a 15‑minute intro call
• Review the FDD (14‑day minimum)
• Attend Discovery Day at our HQ
• Execute the Franchise Agreement and secure territory.
Sequel Brands is transforming the future of fitness by combining innovation, science, and community. We create experiences that empower people to move, train, and recover with purpose, making high-quality fitness accessible to everyone—regardless of body type or goal.
Sequel Fitness is a TradeMark of Sequel Fitness, Inc.