--- title: Press | Sequel Brands description: Sequel Brands is redefining how the world moves—with innovative, science-backed, community-driven fitness concepts designed to inspire lasting performance and well-being. image: https://sequelbrands.com/hubfs/cli-assets/images/brands/sequel/pages/Header/social.jpg --- [![Sequel Brands Logo](https://sequelbrands.com/hs-fs/hubfs/Sequel---brand-logo-2025-02.png?width=100&name=Sequel---brand-logo-2025-02.png "Sequel Brands Logo")](https://sequelbrands.com/?hsLang=en) - [BEEM](https://sequelbrands.com/own-a-beem-studio) - [BODY20](https://sequelbrands.com/own-a-body20-studio) - [iFLEX](https://sequelbrands.com/own-an-iflex) - [PILATES ADDICTION](https://pilatesaddiction.sequelbrands.com/franchise) - [ULTIMATE LONGEVITY CENTER](https://sequelbrands.com/own-a-ultimate-longevity-center) - [MOVE](https://sequelbrands.com/move) # SEQUEL BRANDS NEWSROOM Sequel Brands is redefining how the world moves with innovative, science-backed, community-driven fitness concepts designed to inspire lasting performance and well-being. ![Gary Brecka ULC](https://sequelbrands.com/hubfs/Gary%20ULC.png) ##### Ultimate Longevity Center Launches in Australia, Pushing Global Footprint Past 300 Territories Gary Brecka announced ULC's expansion into Australia from the stage at the Fortuna One Global Summit in Sydney, with 50 locations planned nationally and Double Bay confirmed as the first, targeted Q1 2027. Yahoo! Finance September 23, 2026 [Read More ![Right Arrow](https://sequelbrands.com/hubfs/Right%20Arrow.svg)](https://finance.yahoo.com/healthcare/articles/ultimate-longevity-center-launches-australia-203400708.html) ![AG ATN](https://sequelbrands.com/hubfs/AG%20ATN.png) ##### Anthony Geisler Reflects on Sequel Brands 1-Year Anniversary In an exclusive interview, Geisler speaks with ATN about his exit from Xponential, his decision to create Sequel Brands and what's next for fitness... Athletech News July 22, 2026 [Read More ![Right Arrow](https://sequelbrands.com/hubfs/Right%20Arrow.svg)](https://athletechnews.com/anthony-geisler-on-sequel-brands-1-year-anniversary-exclusive-interview/?utm_source=chatgpt.com) ![PA Pop Up Miami](https://sequelbrands.com/hubfs/PA%20Miami.png) ##### Pilates Addiction Celebrates 200 Territories with Immersive Art Basel-Inspired Pop-Up at the Fountainebleau Miami 30 Patented Gold Reformers Take Over the Lawn as the Brand Expands Nationwide and Prepares for Major East Coast Openings PR Newswire December 12, 2025 [Read More ![Right Arrow](https://sequelbrands.com/hubfs/Right%20Arrow.svg)](https://finance.yahoo.com/news/pilates-addiction-celebrates-200-territories-224700383.html) ![Athletech News](https://sequelbrands.com/hubfs/Geisler-summit-feature-1600x1063.png) ##### Why Anthony Geisler's Sequel Is More Than Just a Fitness Brand At ATN Innovation Summit, Geisler spoke about the future of Sequel Brands. Athletech News June 25, 2025 [Read More ![Right Arrow](https://sequelbrands.com/hubfs/Right%20Arrow.svg)](https://athletechnews.com/anthony-geisler-sequel-more-than-a-fitness-brand-atn-innovation-summit/) --- ##### [![Pilate Addiction Craig Ranch](https://sequelbrands.com/hubfs/PA%20Craig%20ranch.png) After 20 Years in Craig ranch, Local Couple Is Bringing a Whole New Pilates Experience to McKinney Alex and Naomi Calle are opening Pilates Addiction in the community they've called home for nearly two decades, bringing a high-energy approach to Pilates in Craig Ranch. Yahoo! Finance September 16, 2026](https://finance.yahoo.com/news/20-years-craig-ranch-local-181100398.html) ##### [![iFlex x Kinotech](https://sequelbrands.com/hubfs/iFlex%20x%20Kinotech.png) iFlex Stretch Studios Adds Kinotek® 3D Movement Technology to Every Experience The assisted stretching franchise combines markerless, AI-driven movement analysis with certified stretch therapist expertise to deliver more personalized programming and enhanced member experiences. Yahoo! Finance September 9, 2026](https://finance.yahoo.com/healthcare/articles/iflex-stretch-studios-adds-kinotek-231100396.html?utm_source=chatgpt.com) ##### [![beem Houston](https://sequelbrands.com/hubfs/beem%20Houston.png) Houston Couple Brings a Personal Approach to Recovery and Wellness to the Energy Corridor with New beem® Studio Locally owned wellness destination will offer private infrared sauna and red light therapy, with Founding Member rates available ahead of its mid-September opening. Yahoo! Finance September 9, 2026](https://finance.yahoo.com/healthcare/articles/houston-couple-brings-personal-approach-001100433.html) ##### [![beem Houston](https://sequelbrands.com/hubfs/beem%20Houston.png) Houston Couple Brings a Personal Approach to Recovery and Wellness to the Energy Corridor with New beem® Studio Locally owned wellness destination will offer private infrared sauna and red light therapy, with Founding Member rates available ahead of its mid-September opening. Yahoo! Finance September 9, 2026](https://finance.yahoo.com/healthcare/articles/houston-couple-brings-personal-approach-001100433.html) ##### [![Intermittent Hypoxic Training at ULC](https://sequelbrands.com/hubfs/Intermittent%20Hypoxic%20Training%20at%20ULC.png) Latest trend in wellness retail comes to Raleigh with more Triangle locations planned A local entrepreneur wants to open several locations for a chain of longevity centers across the region. Triangle Business Journal August 31, 2026](https://www.bizjournals.com/triangle/news/2026/08/31/ultimate-longevity-center-raleigh-chapel-hill-cary.html?utm_source=chatgpt.com) ##### [![BODY20 Tone](https://sequelbrands.com/hubfs/BODY20%20Tone-1.png) BODY20 Unveils EMS-Powered Tone Class The 20-minute format blends yoga, Pilates and barre-inspired movement as the fitness franchise looks to take electrical muscle stimulation beyong strength training. Athletech News August 14, 2026](https://athletechnews.com/body20-targets-pilates-crowd-with-ems-powered-tone-class/?utm_source=chatgpt.com) ##### [![BODY20 Tone](https://sequelbrands.com/hubfs/BODY20%20Tone.png) BODY20 Expands EMS Beyond Strength Training with New 20-Minute Tone Class The new format blends yoga, Pilates and barre, with electrical muscle stimulation (EMS), bringing BODY20's technology to a new audience. MorningStar August 11, 2026](https://www.morningstar.com/news/pr-newswire/20260811la24577/body20-expands-ems-beyond-strength-training-with-new-20-minute-tone-class?utm_source=chatgpt.com) ##### [![ULC The Apothecary](https://sequelbrands.com/hubfs/ULC%20The%20Apothecary.png) Rethinking the Wellness Apothecary How Ultimate Longevity Center is transforming retail into a personalized extension of care while creating a high-margin revenue opportunity for franchise owners. Athletech News August 11, 2026](https://athletechnews.com/rethinking-the-wellness-apothecary/?utm_source=chatgpt.com) ##### [![Gary Brecka at Peacock Theater](https://sequelbrands.com/hubfs/GB%20Peacock%20Theater.png) Gary Brecka LIVE: A Day of Longevity, Performance & Wellness Comes to Los Angeles Ultimate Longevity Center Hosts Special Live Experience at Peacock Theater August 16 MorningStar August 10, 2026](https://www.morningstar.com/news/pr-newswire/20260810la23543/gary-brecka-live-a-day-of-longevity-performance-wellness-comes-to-los-angeles?utm_source=chatgpt.com) ##### [![GE Lighting](https://sequelbrands.com/hubfs/GE%20Lighting.png) Move GE Lighting Partner to Bring Digital Wellness Into the Smart Home The partnership connects MOVE's AI-powered coaching platform with GE-branded Cync products, extending wellness routine beyond workouts into users' everyday environments. Athletech News August 7, 2026](https://athletechnews.com/move-ge-lighting-partner-to-bring-digital-wellness-into-the-smart-home/?utm_source=chatgpt.com) ##### [![ATN Innovation Summit 2026](https://sequelbrands.com/hubfs/ATN%20Innovation.png) The Red-Hot Pilates Market Still Has a Lot of Room to Grow While Pilates studios are seemingly popping up on every corner in the U.S., executives at the world's top brands say they're just scratching the surface. Athletech News August 5, 2026](https://athletechnews.com/pilates-market-still-has-room-to-grow-solidcore-jetset-club-pilates-pilates-addiction/?utm_source=chatgpt.com) ##### [![MOVE + GE](https://sequelbrands.com/hubfs/MOVE%20+%20GE.png) MOVE Partners with GE Lighting, a Savant company, to extend Digital Wellness Beyond the Workout The collaboration highlights the wellness connection between smart home technology and the MOVE experience. Yahoo! Finance August 3, 2026](https://au.finance.yahoo.com/news/move-partners-ge-lighting-savant-212400679.html?utm_source=chatgpt.com&guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAKwYyRhySlrBlHM4Je1lFOpTcLq7NaCwgKedBIPg83W4Yllb4BvX661xVzAhYk6nMUoxPtPgXnLhYGOIBQkl-Xe3fYFhGd4KQAO6TEhXv4AszgKffFl82CnHjYH4hoDnTMS0KSOjITH93mbXM0U_TEW87irnr8wd37H9Q3pzIamL) ##### [![Pilates Addiction Ann Arbor](https://sequelbrands.com/hubfs/PA%20Ann%20Arbor.png) Franchisee Spotlight: Pilates Addiction in Ann Arbor, Michigan The Pilates Addiction in Ann Arbor, MI has gotten off to a stellar start since opening a few weeks ago. Athletech News July 21, 2026](https://athletechnews.com/franchisee-spotlight-pilates-addiction-in-ann-arbor-mich/?utm_source=chatgpt.com) ##### [![MOVE by SEQUELai](https://sequelbrands.com/hubfs/MOVE%20by%20SEQUELai-1.png) Sequel Brands Launches AI-Powered Digital Wellness Platform The sixth brand from Anthony Geisler's new fitness and wellness company, MOVE uses Ai-powered coaching to deliver personalized workouts, recovery guidance and daily accountability for $5 per month. Athletech News July 21, 2026](https://athletechnews.com/sequel-brands-launches-ai-powered-digital-fitness-wellness-platform-move/?utm_source=chatgpt.com) ##### [![MOVE by SEQUELai](https://sequelbrands.com/hubfs/MOVE%20by%20SEQUELai.png) Sequel Brands Launches MOVE Powered by SEQUELai, the Company's Sixth Brand and First Digital Wellness Platform MOVE closes the gap between knowing what to do and actually doing it with an AI coach designed for everyone - not just people who already exercise. MorningStar July 20, 2026](https://www.morningstar.com/news/pr-newswire/20260720la08664/sequel-brands-launches-move-powered-by-sequelai-the-companys-sixth-brand-and-first-digital-wellness-platform?utm_source=chatgpt.com) ##### [![ULC Gary Brecka and Anthony Geisler](https://sequelbrands.com/hubfs/ULC%20GB%20and%20AG.png) Ultimate Longevity Center Sells 200 Franchise Territories Ahead of First Openings The Anthony Geisler and Gary Brecka-backed concept is seeing strong franchise demand ahead of its first openings, which are slated for the coming months. Athletech News July 10, 2026](https://athletechnews.com/ultimate-longevity-center-ulc-200-franchise-territories/?utm_source=chatgpt.com) ##### [![Ultimate Longevity Center](https://sequelbrands.com/hubfs/ULC%20GB.png) Ultimate Longevity Center Sells 200 Territories in Four Months Gielser, Brecka, and Lifeforce are building the defining brand in longevity - and Franchisees are betting on it. MorningStar July 9, 2026](https://www.morningstar.com/news/pr-newswire/20260709la01829/the-longevity-industry-just-got-its-franchise-ultimate-longevity-center-sells-200-territories-in-four-months?utm_source=chatgpt.com) ##### [![BODY20 EMS-Powered Strength Training](https://sequelbrands.com/hubfs/Sequel.png) The Future of Strength Isn't Just Strength Consumers are connecting the dots between strength, mobility, recovery and longevity. Athletech News June 25, 2026](https://athletechnews.com/the-future-of-strength-isnt-just-strength/?utm_source=chatgpt.com) ##### [![ULC](https://sequelbrands.com/hubfs/ULC.png) Gary Brecka, Anthony Geisler & Lifeforce Launch New Longevity Franchise Part of Sequel Brands, the newly created Ultimate Longevity Center will offer services including biomarker testing, metabolic profiling and other personalized protocols. Athletech News December 8, 2026](https://athletechnews.com/anthony-geisler-sequel-brands-gary-brecka-tony-robbins-lifeforce-ultimate-longevity-center/) ##### [![Woman doing Pilates at Pilates Addiction](https://sequelbrands.com/hubfs/PA-2.png) Pilates Addiction Launches Next 300-Territory Expansion Fast-growing Pilates franchise enters its second year with new available markets nationwide and internationally. Yahoo! Finance June 2, 2026](https://finance.yahoo.com/sectors/healthcare/articles/pilates-addiction-launches-next-300-200900455.html) ##### [![Fitt Insider Podcast](https://sequelbrands.com/hubfs/Fiit%20Insider.png) Democratizing Longevity Access with Anthony Geisler A multi-brand fitness and wellness platform, Sequel Brands' portfolio of concepts span Pilates, stretching, EMS, and longevity. Youtube | Fitt Insider April 26, 2026](https://www.youtube.com/watch?v=Hyom19OYtGQ) ##### [![Unemployable with Jeff Dudan](https://sequelbrands.com/hubfs/Jeff%20DUdan.png) The Man Who Built 1,300 Gyms Says You'll Choose to Live to 120 within 5 Years Anthony Geisler on "Unemployable" with Jeff Dudan Castbox | Unemployable April 14, 2026](https://castbox.fm/episode/The-Man-Who-Built-1%2C300-Gyms-Says-You'll-Choose-to-Live-to-120-Within-5-Years-with-Anthony-Geisler-id5756807-id932965147?utm_source=chatgpt.com&country=us) ##### [![Pilates Addiction](https://sequelbrands.com/hubfs/PA-1.png) Pilates Addiction Surpasses 300 Territories Sold Cementing its place among America's Fastest-Scaling Pilates Franchises Yahoo! Finance May 14, 2026](https://finance.yahoo.com/sectors/healthcare/articles/pilates-addiction-surpasses-300-territories-215900574.html) ##### [![Future of Fitness PA](https://sequelbrands.com/hubfs/Future%20of%20Fitness%20PA.png) The Pilates Franchise That Could Reshape the Boutique Fitness Market Sarah Luna on Pilates Addiction. Youtube | The Future of Fitness March 26, 2026](https://www.youtube.com/watch?v=Hyom19OYtGQ) ##### [![Ultimate Human Podcast](https://sequelbrands.com/hubfs/Ultimate%20Human%20w%20GB.png) Ultimate Human Podcast with Gary Brecka Anthony Geisler: UFC, Pilates, $8T Longevity & ULC | TUH Youtube | The Ultimate Human May 28, 2026](https://www.youtube.com/watch?v=cMnJCWZEWV8) ##### [![UNEMPLOYABLE Youtube](https://sequelbrands.com/hubfs/Jeff%20Dudan%20Youtube.png) Anthony Geisler on "UNEMPLOYABLE" with Jeff Dudan The Man Who Scaled Club Pilates to 1,300 Locations Youtube | UNEMPLOYABLE April 14, 2026](https://www.youtube.com/watch?v=bSMhqvLTF3U) ##### [![Future of Fitness POD](https://sequelbrands.com/hubfs/Future%20of%20Fitness%20POD.png) Anthony Geisler: The Future of Fitness "After Selling My Company for Billions, I Started Over From Scratch" Youtube | The Future of Fitness February 20, 2026](https://www.youtube.com/watch?v=UYz6OyB7q8U) ##### [![Pilates Addiction](https://sequelbrands.com/hubfs/PA%20logo.png) Pilates Addiction Surpasses 250 Licenses Creating 2,000+ Jobs and Investing $5.25M in Instructor Training   Yahoo! Finance February 17, 2026](https://finance.yahoo.com/news/pilates-addiction-surpasses-250-licenses-192900448.html) ##### [![We Bought A Franchise](https://sequelbrands.com/hubfs/We%20Bought%20A%20Franchise.png) Inside the Ultimate Longevity Center Listen to Chief Sales officer, Jen Cain, as she breaks down the full Sequel portfolio. buzzsprout | We Bought A Franchise! February 2, 2026](https://www.buzzsprout.com/2335438/episodes/18613948-inside-the-ultimate-longevity-center-the-gary-brecka-tony-robbins-wellness-franchise?t=0&utm_source=chatgpt.com) ##### [![Future of Fitness iFlex](https://sequelbrands.com/hubfs/Future%20of%20Fitness%20iFlex.png) Verdine Baker - Twist on Dynamic Stretching From StretchLab to iFLEX, Sequel Brands' Twist on Dynamic Stretching Youtube | The Future of Fitness January 26, 2026](https://www.youtube.com/watch?v=E_Z_3M-7o3Q&list=PLnS5aX-tFKbJb5nBo3nRSCJWfoyTyObpz&index=23) ##### [![BODY20 Six Week Transformation Program](https://sequelbrands.com/hubfs/BODY20.png) BODY20 Launches Six-Week Transformation Program A data-driven six-week program combining personalized Electro Muscle Stimulation (EMS) training, body composition tracking, and nutrition support. Yahoo! Finance January 28, 2026](https://finance.yahoo.com/news/body20-launches-six-week-transformation-032600238.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAKwYyRhySlrBlHM4Je1lFOpTcLq7NaCwgKedBIPg83W4Yllb4BvX661xVzAhYk6nMUoxPtPgXnLhYGOIBQkl-Xe3fYFhGd4KQAO6TEhXv4AszgKffFl82CnHjYH4hoDnTMS0KSOjITH93mbXM0U_TEW87irnr8wd37H9Q3pzIamL) ##### [![Pilates Addiction Surpasses 150 Territories](https://sequelbrands.com/hubfs/PA.png) Growth Shows No Signs of Slowing The high-performance Pilates brand is setting a new standard for expansion in the category. PR Newswire November 6, 2025](https://www.prnewswire.com/news-releases/pilates-addiction-surpasses-150-territories--growth-shows-no-signs-of-slowing-302607934.html?tc=eml_cleartime) ##### [![Athletech News](https://sequelbrands.com/hubfs/ATN.png) Pilates Addiction Hits 100 Territories Sold Amid Fast Growth Pilates Addiction is seeing explosive early franchise growth across the U.S. under parent company Sequel Brands. Athletech News October 6, 2025](https://athletechnews.com/pilates-addiction-100-territories-sold/) ##### [![Nate Chang](https://sequelbrands.com/hubfs/1747281698281.jpeg) Q&A: A Conversation with Nate Chang, CMO of Sequel Brands Chang leads brand strategy, creative direction and integrated marketing efforts across a diverse portfolio of health and wellness brands. CityBiz July 8, 2025](https://www.citybiz.co/article/720072/qa-with-nate-chang-chief-marketing-officer-for-sequel-brands/) ##### [![Q&A with Sarah Luna](https://sequelbrands.com/hubfs/Sarah-Luna.jpg) Q&A with Sarah Luna, CEO of Pilates Addiction Luna found a gap in the market for a 'vibey' Pilates brand City Biz March 25, 2025](https://www.healthclubmanagement.co.uk/health-club-management-features/HCM-People-Sarah-Luna-CEO-Pilates-Addiction/37916) ##### [![Molly Crimmins](https://sequelbrands.com/hubfs/unnamed-2025-07-02T153605.982.png) Q&A with Molly Crimmins, Vice President of Partnerships and Communications for Sequel Brands Molly brings a people-first, performance-driven approach shaped by her background in professional sports, wellness and brand strategy. CityBiz June 26, 2025](https://www.citybiz.co/article/714314/qa-with-molly-crimmins-vice-president-of-partnerships-and-communications-for-sequel-brands/) ##### [![Tech GYD](https://sequelbrands.com/hubfs/Anthony-Geisler.png) Anthony Geisler is Back—And He's Rewriting the Rules of Boutique Fitness, Again Serial fitness entrepreneur Anthony Geisler has officially launched his newest venture, Sequel Brands, a boutique fitness franchise company poised to reshape the industry with science-backed, performance driven concepts. Tech GYD June 7, 2025](https://www.techgyd.com/anthony-geisler-rewriting-rules-of-boutique-fitness/62879/) ##### [![Yahoo!\_Finance\_logo\_2021](https://sequelbrands.com/hubfs/Yahoo!_Finance_logo_2021.jpg) Anthony Geisler Joins White House Health talks as MAHA Report Calls for More Movement As the 2025 "Make America Healthy Again" report reveals alarming trends in youth inactivity, the Sequel Brand CEO calls for bold action to build the movement of fitness. Yahoo! Finance June 19, 2025](https://finance.yahoo.com/news/anthony-geisler-joins-white-house-221000173.html) ##### [![beem Light Sauna Launches Blue and Green Light Therapy Services](https://sequelbrands.com/hubfs/DSC03076_GREEN-1.jpg) beem Light Sauna Launches Blue and Green Light Therapy Services First national franchise to integrate chromotherapy-based blue and green light therapy. Yahoo Finance May 13, 2025](https://finance.yahoo.com/news/beem-light-sauna-launches-blue-023500229.html) ##### [![Leisure Management](https://sequelbrands.com/hubfs/leisure.jpg) Anthony Geisler Has Been Revealed as the Founder of New Boutique Franchisor Sequel Brands Sequel Brands already has four concepts up and running with at least one more “category-defining” concept on the way. Leisure Management May 16, 2025](https://www.leisuremanagement.co.uk/detail.cfm?pagetype=detail&subject=news&codeID=355826) ##### [![Fitt Insider](https://sequelbrands.com/hubfs/fitt.jpg) Anthony Geisler Unveils New Franchise Group Anthony Geisler is back. Fitt Insider May 15, 2025](https://insider.fitt.co/anthony-geisler-unveils-new-franchise-group/) ##### [![BODY20 Advances Fitness](https://sequelbrands.com/hubfs/Rectangle%206770%20(3).png) BODY20 Advances Fitness with EMS Tech for Faster Results Lindsay Junk's leadership drives innovation and growth, empowering communities with efficient, science-backed fitness solutions. Le Lézard May 15, 2025](https://www.lelezard.com/en/news-21819723.html#google_vignette) ![Sequel - brand logo 2025-04](https://sequelbrands.com/hubfs/Sequel%20-%20brand%20logo%202025-04.svg) © 2026 Sequel Brands. 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