Sequel Stories
The headlines, interviews and milestones behind the brands shaping how the world moves: Pilates Addiction, Ultimate Longevity Center, BODY20, iFlex, beem® and MOVE.
Making Headlines
Ultimate Longevity Center Launches in Australia, Pushing Global Footprint Past 300 Territories
Gary Brecka announced ULC's expansion into Australia from the stage at the Fortuna One Global Summit in Sydney, with 50 locations planned nationally and Double Bay confirmed as the first, targeted Q1 2027.
Read on Yahoo! Finance →
Anthony Geisler Reflects on Sequel Brands 1-Year Anniversary
Read on Athletech News →
Pilates Addiction Celebrates 200 Territories with Immersive Art Basel-Inspired Pop-Up at the Fontainebleau Miami
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Why Anthony Geisler's Sequel Is More Than Just a Fitness Brand
Read on Athletech News →All Coverage
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Gary Brecka's Wellness Picks Are Coming to Sequel Brands Locations Nationwide
Products personally used and recommended by Brecka will roll out across Ultimate Longevity Center, Pilates Addiction, BODY20, iFlex Stretch Studios, and beem® Light Sauna.
Read on Yahoo! Finance →
After 20 Years in Craig Ranch, Local Couple Is Bringing a Whole New Pilates Experience to McKinney
Alex and Naomi Calle are opening Pilates Addiction in the community they've called home for nearly two decades, bringing a high-energy approach to Pilates in Craig Ranch.
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Houston Couple Brings beem® Light Sauna to the Energy Corridor
A Houston couple brings beem® Light Sauna to the Energy Corridor with a personal focus on recovery and wellness.
Read on My Neighborhood News →
iFlex Stretch Studios Adds Kinotek® 3D Movement Technology to Every Experience
The assisted stretching franchise combines markerless, AI-driven movement analysis with certified stretch therapist expertise to deliver more personalized programming and enhanced member experiences.
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Houston Couple Brings a Personal Approach to Recovery and Wellness to the Energy Corridor with New beem® Studio
Locally owned wellness destination will offer private infrared sauna and red light therapy, with Founding Member rates available ahead of its mid-September opening.
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Biohacking Wellness Chain Eyes Eight Front Range Locations
Ultimate Longevity Center plans eight locations across Colorado's Front Range.
Read on Denver Business Journal →
Latest Trend in Wellness Retail Comes to Raleigh With More Triangle Locations Planned
A local entrepreneur wants to open several locations for a chain of longevity centers across the region.
Read on Triangle Business Journal →
Pilates Addiction to Open in Vintage Park, Second Houston-Area Studio in Tomball Will Follow
Pilates Addiction will open in Vintage Park, with a second Houston-area studio in Tomball to follow.
Read on What Now Houston →
Have a 'Pilates Addiction?' Fitness Studio Coming to Leawood's Park Place
A new Pilates Addiction studio is on the way to Park Place in Leawood, Kansas.
Read on Johnson County Post →
Pilates Addiction Is Coming to Vintage Park Area in Northwest Houston
Pilates Addiction is coming to the Vintage Park area of northwest Houston as demand for Pilates keeps climbing.
Read on My Neighborhood News →
BODY20 Unveils EMS-Powered Tone Class
The 20-minute format blends yoga, Pilates and barre-inspired movement as the fitness franchise looks to take electrical muscle stimulation beyond strength training.
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BODY20 Expands EMS Beyond Strength Training with New 20-Minute Tone Class
The new format blends yoga, Pilates and barre with electrical muscle stimulation (EMS), bringing BODY20's technology to a new audience.
Read on MorningStar →
Rethinking the Wellness Apothecary
How Ultimate Longevity Center is transforming retail into a personalized extension of care while creating a high-margin revenue opportunity for franchise owners.
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Gary Brecka LIVE: A Day of Longevity, Performance & Wellness Comes to Los Angeles
Ultimate Longevity Center hosts a special live experience at Peacock Theater on August 16.
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Move, GE Lighting Partner to Bring Digital Wellness Into the Smart Home
The partnership connects MOVE's AI-powered coaching platform with GE-branded Cync products, extending wellness routines beyond workouts into users' everyday environments.
Read on Athletech News →
The Red-Hot Pilates Market Still Has a Lot of Room to Grow
While Pilates studios are seemingly popping up on every corner in the U.S., executives at the world's top brands say they're just scratching the surface.
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MOVE Partners with GE Lighting, a Savant Company, to Extend Digital Wellness Beyond the Workout
The collaboration highlights the wellness connection between smart home technology and the MOVE experience.
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Franchisee Spotlight: Pilates Addiction in Ann Arbor, Michigan
The Pilates Addiction in Ann Arbor, MI has gotten off to a stellar start since opening a few weeks ago.
Read on Athletech News →
Sequel Brands Launches AI-Powered Digital Wellness Platform
The sixth brand from Anthony Geisler's new fitness and wellness company, MOVE uses AI-powered coaching to deliver personalized workouts, recovery guidance and daily accountability for $5 per month.
Read on Athletech News →
Sequel Brands Launches MOVE Powered by SEQUELai, the Company's Sixth Brand and First Digital Wellness Platform
MOVE closes the gap between knowing what to do and actually doing it with an AI coach designed for everyone, not just people who already exercise.
Read on MorningStar →
Ultimate Longevity Center Sells 200 Franchise Territories Ahead of First Openings
The Anthony Geisler and Gary Brecka-backed concept is seeing strong franchise demand ahead of its first openings, which are slated for the coming months.
Read on Athletech News →
Ultimate Longevity Center Sells 200 Territories in Four Months
Geisler, Brecka and Lifeforce are building the defining brand in longevity, and franchisees are betting on it.
Read on MorningStar →
The Future of Strength Isn't Just Strength
Consumers are connecting the dots between strength, mobility, recovery and longevity.
Read on Athletech News →
Pilates Addiction Comes to Leawood with Community Roots and a World Cup Moment
A new Pilates Addiction studio brings the brand's high-energy Pilates experience to Leawood, Kansas.
Read on Yahoo! Finance →
Pilates Addiction Launches Next 300-Territory Expansion
Fast-growing Pilates franchise enters its second year with new available markets nationwide and internationally.
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Anthony Geisler on the Ultimate Human Podcast
Anthony Geisler sits down with Gary Brecka to talk UFC Gym, Pilates, the $8 trillion longevity opportunity and Ultimate Longevity Center.
Watch on YouTube →
New Pilates Studio, Pilates Addiction, Coming to Hoboken This Fall
Pilates Addiction is opening a studio in Hoboken this fall.
Read on Hoboken Girl →
Pilates Addiction Keeps Growing, Hits 300 Franchise Licenses Sold
Pilates Addiction reaches 300 franchise licenses sold as its growth continues.
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Pilates Addiction Surpasses 300 Territories Sold
Cementing its place among America's fastest-scaling Pilates franchises.
Read on Yahoo! Finance →
Pilates Addiction Announces 2nd McKinney Location Slated for Craig Ranch
A second Pilates Addiction studio is headed to McKinney's Craig Ranch.
Read on Community Impact →
Democratizing Longevity Access with Anthony Geisler
Anthony Geisler on how the Sequel Brands family spans Pilates, stretching, EMS and longevity.
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Nashville's First Pilates Addiction Studio Set to Open May 2026
Pilates Addiction is bringing its first studio to Nashville.
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The Man Who Built 1,300 Gyms Says You'll Choose to Live to 120 Within 5 Years
Anthony Geisler on "Unemployable" with Jeff Dudan.
Listen now →
The Man Who Scaled Club Pilates to 1,300 Locations
Anthony Geisler on UNEMPLOYABLE with Jeff Dudan.
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The Pilates Franchise That Could Reshape the Boutique Fitness Market
Pilates Addiction CEO Sarah Luna on Pilates 3.0 and the brand's growth plans.
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After Selling My Company for Billions, I Started Over From Scratch
Anthony Geisler joins The Future of Fitness to talk about building Sequel Brands from the ground up.
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Pilates Addiction Keeps Expanding, Surpassing 250 Franchise Agreements
Pilates Addiction continues its fast franchise growth, passing 250 agreements signed.
Read on Athletech News →
Pilates Addiction Surpasses 250 Licenses
Creating 2,000+ jobs and investing $5.25M in instructor training.
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Boise Welcomes Pilates Addiction: Founding Memberships Now Open at the City's New Boutique Studio
Founding memberships are now open at Pilates Addiction's new Boise studio.
Read on Yahoo! Finance →
Inside the Ultimate Longevity Center
Chief Sales Officer Jen Cain breaks down Ultimate Longevity Center and the Sequel Brands family.
Listen now →
BODY20 Launches Six-Week Transformation Program
A data-driven six-week program combining personalized Electro Muscle Stimulation (EMS) training, body composition tracking, and nutrition support.
Read on Yahoo! Finance →
From StretchLab to iFlex: Verdine Baker on Dynamic Stretching
iFlex Stretch Studios CEO Verdine Baker on the brand's approach to assisted stretching.
Watch on YouTube →
Local Entrepreneurs Bring Pilates Addiction to Ann Arbor
Matt and Shelley Crawford are bringing Pilates Addiction to Ann Arbor, opening early spring.
Read on PR Newswire →
Pilates Addiction Coming to Dr. Phillips, Now Welcoming Founding Members
Pilates Addiction is coming to Orlando's Dr. Phillips neighborhood, with founding memberships now open.
Read on PR Newswire →
iFlex Stretch Studios debuts upgraded spot in northeast Fort Worth
Community Impact covers iFlex Stretch Studios' upgraded location in northeast Fort Worth.
Read on Community Impact →
Can the Pilates Franchising Boom Continue?
Athletech News looks at the Pilates franchising boom and the brands, including Pilates Addiction, driving it.
Read on Athletech News →
Pilates Addiction Expands to Wayne, New Jersey
Pilates Addiction brings its dynamic Pilates experience to the Wayne community.
Read on PR Newswire →
Pilates Addiction Tops 200 Territories Sold, Plans To Open 100+ Studios in 2026
Pilates Addiction passes 200 territories sold and sets plans to open more than 100 studios in 2026.
Read on Athletech News →
Gary Brecka, Anthony Geisler & Lifeforce Launch New Longevity Franchise
Part of Sequel Brands, the newly created Ultimate Longevity Center will offer services including biomarker testing, metabolic profiling and other personalized protocols.
Read on Athletech News →
Pilates Addiction Surpasses 150 Territories
Growth shows no signs of slowing as the high-performance Pilates brand sets a new standard for expansion in the category.
Read on PR Newswire →
Pilates Addiction Hits 100 Territories Sold Amid Fast Growth
Pilates Addiction is seeing explosive early franchise growth across the U.S. under parent company Sequel Brands.
Read on Athletech News →
Workout Wednesday: Learning about BODY20
East Texas Live goes inside BODY20 for a first-hand look at EMS training.
Read on KETK East Texas Live →
Fresno studio adding EMS technology to your fitness routine
ABC30 visits a Fresno BODY20 studio to show how EMS technology fits into a 20-minute workout.
Read on ABC30 Fresno →
Meet Pilates Franchise Power Woman Sarah Luna
Street Fight profiles Pilates Addiction CEO Sarah Luna.
Read on Street Fight →
Q&A: A Conversation with Nate Chang, CMO of Sequel Brands
Chang leads brand strategy, creative direction and integrated marketing efforts across a diverse portfolio of health and wellness brands.
Read on CityBiz →
Q&A with Molly Crimmins, Vice President of Partnerships and Communications for Sequel Brands
Molly brings a people-first, performance-driven approach shaped by her background in professional sports, wellness and brand strategy.
Read on CityBiz →
Q&A with Sarah Luna, CEO of Pilates Addiction
Luna found a gap in the market for a 'vibey' Pilates brand.
Read on CityBiz →
Anthony Geisler Joins White House Health Talks as MAHA Report Calls for More Movement
As the 2025 "Make America Healthy Again" report reveals alarming trends in youth inactivity, the Sequel Brands CEO calls for bold action to build the movement of fitness.
Read on Yahoo! Finance →
HCM People: Sarah Luna, CEO, Pilates Addiction
Health Club Management profiles Pilates Addiction CEO Sarah Luna on building a new Pilates brand for franchise scale.
Read on Health Club Management →
Anthony Geisler Is Back—And He's Rewriting the Rules of Boutique Fitness, Again
Serial fitness entrepreneur Anthony Geisler has officially launched his newest venture, Sequel Brands, a boutique fitness franchise company poised to reshape the industry with science-backed, performance-driven concepts.
Read on Tech GYD →
Mario & Courtney Lopez Join Pilates Addiction Flagship Opening
Mario and Courtney Lopez celebrated with the Pilates Addiction team as the brand's West Hollywood flagship opened its doors.
Read on Athletech News →
Pilates Addiction Kicks Off National Launch With First-Ever Studio in West Hollywood
Pilates Addiction opens its first studio in West Hollywood as the brand launches nationally.
Read on Yahoo! Finance →
Anthony Geisler Has Been Revealed as the Founder of New Boutique Franchisor Sequel Brands
Sequel Brands already has four concepts up and running with at least one more “category-defining” concept on the way.
Read on Leisure Management →
Anthony Geisler Unveils New Franchise Group
Anthony Geisler is back.
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BODY20 Advances Fitness with EMS Tech for Faster Results
Lindsay Junk's leadership drives innovation and growth, empowering communities with efficient, science-backed fitness solutions.
Read on Le Lézard →
beem® Light Sauna Launches Blue and Green Light Therapy Services
First national franchise to integrate chromotherapy-based blue and green light therapy.
Read on Yahoo! Finance →
Pilates Addiction Launches With Big Plans to Scale, Sarah Luna as CEO
Sequel Brands launches Pilates Addiction with Sarah Luna at the helm.
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