SEQUEL BRANDS NEWSROOM

Sequel Brands is redefining how the world moves with innovative, science-backed, community-driven fitness concepts designed to inspire lasting performance and well-being.

ULC
Gary Brecka, Anthony Geisler & Tony Robbins' Lifeforce Launch New Longevity Franchise

Part of Sequel Brands, the newly created Ultimate Longevity Center will offer services including biomarker testing, metabolic profiling and other personalized protocols.

Athletech News

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PA Pop Up Miami
Pilates Addiction Celebrates 200 Territories with Immersive Art Basel-Inspired Pop-Up at the Fountainebleau Miami

30 Patented Gold Reformers Take Over the Lawn as the Brand Expands Nationwide and Prepares for Major East Coast Openings

PR Newswire

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Athletech News
Why Anthony Geisler's Sequel Is More Than Just a Fitness Brand

At ATN Innovation Summit, Geisler spoke about the future of Sequel Brands.

Athletech News

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Pilates Addiction Surpasses 150 Territories
Growth Shows No Sigs of Slowing

The high-performance Pilates brand is setting a new standard for expansion in the category.

PR Newswire

 PILATES JOURNAL
Reimagining the Pilates Experience

Sarah Luna is on a mission to reinvent Pilates before it fades into the past. As the CEO of Pilates Addiction, she is leading a bold new chapter for the industry, one that embraces invention, innovation, and inclusivity while refusing to let the method fade into irrelevance.

Daily Exercise Routine

 Athletech News
Pilates Addiction Hits 100 Territories Sold Amid Fast Growth

Pilates Addiction is seeing explosive early franchise growth across the U.S. under parent company Sequel Brands.

Athletech News

 Nate Chang
Q&A: A Conversation with Nate Chang, CMO of Sequel Brands

Chang leads brand strategy, creative direction and integrated marketing efforts across a diverse portfolio of health and wellness brands.

CityBiz

 Molly Crimmins
Q&A with Molly Crimmins, Vice President of Partnerships and Communications for Sequel Brands

Molly brings a people-first, performance-driven approach shaped by her background in professional sports, wellness and brand strategy.

CityBiz

 Tech GYD
Anthony Geisler is Back—And He's Rewriting the Rules of Boutique Fitness, Again

Serial fitness entrepreneur Anthony Geisler has officially launched his newest venture, Sequel Brands, a boutique fitness franchise company poised to reshape the industry with science-backed, performance driven concepts.

Tech GYD

 Yahoo!_Finance_logo_2021
Anthony Geisler Joins White House Health talks as MAHA Report Calls for More Movement

As the 2025 "Make America Healthy Again" report reveals alarming trends in youth inactivity, the Sequel Brand CEO calls for bold action to build the movement of fitness.

Yahoo! Finance

 beem Light Sauna Launches Blue and Green Light Therapy Services
beem Light Sauna Launches Blue and Green Light Therapy Services

First national franchise to integrate chromotherapy-based blue and green light therapy.

Yahoo Finance

 Leisure Management
Anthony Geisler Has Been Revealed as the Founder of New Boutique Franchisor Sequel Brands

Sequel Brands already has four concepts up and running with at least one more “category-defining” concept on the way.

Leisure Management

 BODY20 Advances Fitness
BODY20 Advances Fitness with EMS Tech for Faster Results

Lindsay Junk's leadership drives innovation and growth, empowering communities with efficient, science-backed fitness solutions.

Le Lézard

 Fitt Insider
Anthony Geisler Unveils New Franchise Group

Anthony Geisler is back.

Fitt Insider

 Q&A with Sarah Luna
Q&A with Sarah Luna, CEO of Pilates Addiction

Luna found a gap in the market for a 'vibey' Pilates brand

City Biz