SEQUEL BRANDS NEWSROOM

Sequel Brands is redefining how the world moves with innovative, science-backed, community-driven fitness concepts designed to inspire lasting performance and well-being.

Anthony Geisler bursts back onto the scene with Sequel Brands
Anthony Geisler Bursts Back Onto The Scene with Sequel Brands

Rapid franchise expansion is already underway in major US cities, with flagship sites opened.

HCM

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MAHA
MAHA Highlights Urgent Need for Movement; Geisler Joins White House Health Discussions

As the "Make American Healthy Again" report reveals alarming trends in youth inactivity, the Sequel Brands CEO calls for bold action to build the future of fitness.

Yahoo

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Pilates Addiction Launches With Big Plans To Scale, Sarah Luna as CEO
Pilates Addiction Launches With Big Plans To Scale, Sarah Luna as CEO

The exciting new Pilates franchise is open in West Hollywood, with plans to expand to New York City. After that, it’s eyeing nationwide growth

Athletech News

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Tech GYD
Anthony Geisler is Back—And He's Rewriting the Rules of Boutique Fitness, Again

Serial fitness entrepreneur Anthony Geisler has officially launched his newest venture, Sequel Brands, a boutique fitness franchise company poised to reshape the industry with science-backed, performance driven concepts.

Tech GYD

 Own a Pilates Addiction Franchise
Ignite Your Entrepreneurial Spark with Pilates Addiction’s Transformative Fitness Vision

Lead a studio revolutionizing Pilates with athletic energy. Join us to sculpt success!

Americas Best Franchises

 beem Light Sauna Launches Blue and Green Light Therapy Services
beem Light Sauna Launches Blue and Green Light Therapy Services

First national franchise to integrate chromotherapy-based blue and green light therapy.

Yahoo Finance

 Leisure Management
Anthony Geisler Has Been Revealed as the Founder of New Boutique Franchisor Sequel Brands

Sequel Brands already has four concepts up and running with at least one more “category-defining” concept on the way.

Leisure Management

 Daily Exercise Routine
Pilates Addiction Paves the Way for a New Era in Pilates Fitness

Pilates Addiction, a new boutique fitness franchise focused on core strength and real-world movement, officially opened its first studio in West Hollywood today.

Daily Exercise Routine

 BODY20 Advances Fitness
BODY20 Advances Fitness with EMS Tech for Faster Results

Lindsay Junk's leadership drives innovation and growth, empowering communities with efficient, science-backed fitness solutions.

Le Lézard

 Fitt Insider
Anthony Geisler Unveils New Franchise Group

Anthony Geisler is back.

Fitt Insider

 2Playbook
Ex CEO de Xponential Fitness Lanza Nueva Cadena y Recupera Exdirectivos

Anthony Geisler funda Sequel Brands, rival de su excompañía, con cuatro conceptos y planes de expansión

2Playbook

 Pilates Addiction Opens First Studio
Pilates Addiction Opens First Studio

A scalable model for the future of boutique fitness.

Franchise Journal

 Yahoo Finance
Sequel Brands Launches as a Next-Gen Fitness Franchisor

A scalable model for the future of boutique fitness.

Yahoo Finance

 ATFW
Sequel Brands Brings Together Several Wellness Concepts Under One Umbrella

The company enters the market with four brands already operating across the United States and more expected to follow.

ATFW

 Athletech News
Geisler’s New Boutique Fitness Company Launches With Four Brands

Sequel plans to scale all four brands in the coming months and years through franchising. 

Athletech News