SEQUEL BRANDS NEWSROOM

Sequel Brands is redefining how the world moves with innovative, science-backed, community-driven fitness concepts designed to inspire lasting performance and well-being.

Q&A with Nate Chang
Q&A with Nate Chang, Chief Marketing Officer for Sequel Brands

Chang leads brand strategy, creative direction and integrated marketing efforts across a diverse portfolio of health and wellness brands.

CityBiz

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Athletech News
Why Anthony Geisler's Sequel Is More Than Just a Fitness Brand

At ATN Innovation Summit, Geisler spoke about the future of Sequel Brands.

Athletech News

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MAHA
MAHA Highlights Urgent Need for Movement; Geisler Joins White House Health Discussions

As the "Make American Healthy Again" report reveals alarming trends in youth inactivity, the Sequel Brands CEO calls for bold action to build the future of fitness.

Yahoo

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Molly Crimmins
Q&A with Molly Crimmins, Vice President of Partnerships and Communications for Sequel Brands

Molly brings a people-first, performance-driven approach shaped by her background in professional sports, wellness and brand strategy.

City Biz

 Tech GYD
Anthony Geisler is Back—And He's Rewriting the Rules of Boutique Fitness, Again

Serial fitness entrepreneur Anthony Geisler has officially launched his newest venture, Sequel Brands, a boutique fitness franchise company poised to reshape the industry with science-backed, performance driven concepts.

Tech GYD

 Q&A with Sarah Luna
Q&A with Sarah Luna, CEO of Pilates Addiction

Luna found a gap in the market for a 'vibey' Pilates brand

City Biz

 Yahoo!_Finance_logo_2021
Anthony Geisler Joins White House Health talks as MAHA Report Calls for More Movement

As the 2025 "Make America Healthy Again" report reveals alarming trends in youth inactivity, the Sequel Brand CEO calls for bold action to build the movement of fitness.

Yahoo! Finance

 Own a Pilates Addiction Franchise
Ignite Your Entrepreneurial Spark with Pilates Addiction’s Transformative Fitness Vision

Lead a studio revolutionizing Pilates with athletic energy. Join us to sculpt success!

Americas Best Franchises

 beem Light Sauna Launches Blue and Green Light Therapy Services
beem Light Sauna Launches Blue and Green Light Therapy Services

First national franchise to integrate chromotherapy-based blue and green light therapy.

Yahoo Finance

 Leisure Management
Anthony Geisler Has Been Revealed as the Founder of New Boutique Franchisor Sequel Brands

Sequel Brands already has four concepts up and running with at least one more “category-defining” concept on the way.

Leisure Management

 Daily Exercise Routine
Pilates Addiction Paves the Way for a New Era in Pilates Fitness

Pilates Addiction, a new boutique fitness franchise focused on core strength and real-world movement, officially opened its first studio in West Hollywood today.

Daily Exercise Routine

 BODY20 Advances Fitness
BODY20 Advances Fitness with EMS Tech for Faster Results

Lindsay Junk's leadership drives innovation and growth, empowering communities with efficient, science-backed fitness solutions.

Le Lézard

 Fitt Insider
Anthony Geisler Unveils New Franchise Group

Anthony Geisler is back.

Fitt Insider

 2Playbook
Ex CEO de Xponential Fitness Lanza Nueva Cadena y Recupera Exdirectivos

Anthony Geisler funda Sequel Brands, rival de su excompañía, con cuatro conceptos y planes de expansión

2Playbook

 Pilates Addiction Opens First Studio
Pilates Addiction Opens First Studio

A scalable model for the future of boutique fitness.

Franchise Journal