---
title: Sequel Stories | Press & Coverage | Sequel Brands
description: "Sequel Stories: the latest press coverage of Sequel Brands, Pilates Addiction, Ultimate Longevity Center, BODY20, iFlex, beem and MOVE."
image: https://sequelbrands.com/hubfs/cli-assets/images/brands/sequel/pages/Header/social.jpg
---

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[![Sequel Brands Logo](https://sequelbrands.com/hs-fs/hubfs/Sequel---brand-logo-2025-02.png?width=100&name=Sequel---brand-logo-2025-02.png "Sequel Brands Logo")](https://sequelbrands.com/?hsLang=en)

- [BEEM](https://sequelbrands.com/own-a-beem-studio-old)
- [iFLEX](https://sequelbrands.com/own-an-iflex)
- [PILATES ADDICTION](https://pilatesaddiction.sequelbrands.com/franchise)
- [ULTIMATE LONGEVITY CENTER](https://sequelbrands.com/own-a-ultimate-longevity-center)
- [MOVE](https://sequelbrands.com/move)
- [FRANCHISE](https://sequelbrands.com/home-2026#franchise)

Press & Coverage

# Sequel Stories

The headlines, interviews and milestones behind the brands shaping how the world moves: Pilates Addiction, Ultimate Longevity Center, BODY20, iFlex, beem® and MOVE.

[Email our press team](mailto:marketing@sequelbrands.com) [Listen on Sequel On Air](https://lp.sequelbrands.com/podcasts?hsLang=en)

As covered by

## Making Headlines

### [![Pilates Addiction: 350 territories across 27 states](https://sequelbrands.com/hubfs/Pilates%20Addiction%20Assets/LinkedIn%20%C2%B7%20Hero%20%C2%B7%201200%C3%97627@1x.png) Yahoo! FinanceOctober 13, 2026 Pilates Addiction Hits 350 Licenses Sold as National Studio Rollout Shifts Into High Gear Forty-plus studios are open in 12 states, with 75 more set to launch, as Pilates Addiction moves from franchise sales to opening studios at scale nationwide. Read on Yahoo! Finance →](https://finance.yahoo.com/small-business/articles/pilates-addiction-hits-350-licenses-001800797.html)

### [![Gary Brecka ULC](https://sequelbrands.com/hubfs/Gary%20ULC.png) Yahoo! FinanceSep 23, 2026 Ultimate Longevity Center Launches in Australia, Pushing Global Footprint Past 300 Territories Read on Yahoo! Finance →](https://finance.yahoo.com/healthcare/articles/ultimate-longevity-center-launches-australia-203400708.html)

### [![AG ATN](https://sequelbrands.com/hubfs/AG%20ATN.png) Athletech NewsJul 22, 2026 Anthony Geisler Reflects on Sequel Brands 1-Year Anniversary Read on Athletech News →](https://athletechnews.com/anthony-geisler-on-sequel-brands-1-year-anniversary-exclusive-interview/)

### [![PA Pop Up Miami](https://sequelbrands.com/hubfs/PA%20Miami.png) PR NewswireDec 12, 2025 Pilates Addiction Celebrates 200 Territories with Immersive Art Basel-Inspired Pop-Up at the Fontainebleau Miami Read on PR Newswire →](https://finance.yahoo.com/news/pilates-addiction-celebrates-200-territories-224700383.html)

## All Coverage

75 stories

All

### [![Pilates Addiction: 350 territories across 27 states](https://sequelbrands.com/hubfs/Pilates%20Addiction%20Assets/LinkedIn%20%C2%B7%20Hero%20%C2%B7%201200%C3%97627@1x.png) PR NewswireOct 13, 2026 Pilates Addiction Hits 350 Licenses Sold as National Studio Rollout Shifts Into High Gear Pilates Addiction passes 350 licenses sold as its national studio rollout picks up speed. Read on PR Newswire →](https://www.prnewswire.com/news-releases/pilates-addiction-hits-350-licenses-sold-as-national-studio-rollout-shifts-into-high-gear-302907759.html)

### [![Sequel Brecka x Geisler](https://sequelbrands.com/hubfs/Sequel%20Brecka%20x%20Geisler.png) Yahoo! FinanceOct 5, 2026 Gary Brecka's Wellness Picks Are Coming to Sequel Brands Locations Nationwide Products personally used and recommended by Brecka will roll out across Ultimate Longevity Center, Pilates Addiction, BODY20, iFlex Stretch Studios, and beem® Light Sauna. Read on Yahoo! Finance →](https://finance.yahoo.com/healthcare/articles/gary-breckas-wellness-picks-coming-211300039.html)

### [![beem Light Sauna](https://sequelbrands.com/hubfs/DSC03076_GREEN-1.jpg) EIN PresswireSep 30, 2026 How Judy Gamboa Turned Her Recovery Journey Into a Wellness Business with beem® Light Sauna beem® Light Sauna grows to 81 studios nationwide as demand for accessible wellness rises. Read on EIN Presswire →](https://www.einpresswire.com/article/946198063/beem-light-sauna-expands-to-81-studios-nationwide-as-demand-for-accessible-wellness-grows)

### [![Gary Brecka ULC](https://sequelbrands.com/hubfs/Gary%20ULC.png) Athletech NewsSep 25, 2026 Ultimate Longevity Center Goes Global With 50-Location Australia Deal Ultimate Longevity Center signs a 50-location deal in Australia, its first market outside the U.S. Read on Athletech News →](https://athletechnews.com/ultimate-longevity-center-goes-global-with-50-location-australia-deal/)

### [![Ultimate Longevity Center](https://sequelbrands.com/hubfs/ULC%20GB.png) PR NewswireSep 23, 2026 Gary Brecka Brings The Future of Longevity LIVE to Boulder and Denver on October 4 Ultimate Longevity Center brings Gary Brecka's live longevity event to Boulder and Denver on October 4. Read on PR Newswire →](https://www.prnewswire.com/news-releases/gary-brecka-brings-the-future-of-longevity-live-to-boulder-and-denver-on-october-4-302888379.html)

### [![beem Light Sauna](https://sequelbrands.com/hubfs/DSC03076_GREEN-1.jpg) PR NewswireSep 19, 2026 beem® Brings Recovery to Pensacola A new beem® studio brings infrared sauna and light therapy recovery to Pensacola. Read on PR Newswire →](https://www.prnewswire.com/news-releases/pensacola-has-plenty-of-places-to-work-out-beem-wants-to-be-where-the-city-recovers-302883626.html)

### [![Pilates Addiction Craig Ranch](https://sequelbrands.com/hubfs/PA%20Craig%20ranch.png) Yahoo! FinanceSep 16, 2026 After 20 Years in Craig Ranch, Local Couple Is Bringing a Whole New Pilates Experience to McKinney Alex and Naomi Calle are opening Pilates Addiction in the community they've called home for nearly two decades, bringing a high-energy approach to Pilates in Craig Ranch. Read on Yahoo! Finance →](https://finance.yahoo.com/news/20-years-craig-ranch-local-181100398.html)

### [![beem Houston](https://sequelbrands.com/hubfs/beem%20Houston.png) My Neighborhood NewsSep 14, 2026 Houston Couple Brings beem® Light Sauna to the Energy Corridor A Houston couple brings beem® Light Sauna to the Energy Corridor with a personal focus on recovery and wellness. Read on My Neighborhood News →](https://myneighborhoodnews.com/houston-couple-brings-beem-light-sauna-to-energy-corridor-with-personal-focus-on-recovery-and-wellness)

### [![iFlex x Kinotek](https://sequelbrands.com/hubfs/iFlex%20x%20Kinotech.png) Yahoo! FinanceSep 9, 2026 iFlex Stretch Studios Adds Kinotek® 3D Movement Technology to Every Experience The assisted stretching franchise combines markerless, AI-driven movement analysis with certified stretch therapist expertise to deliver more personalized programming and enhanced member experiences. Read on Yahoo! Finance →](https://finance.yahoo.com/healthcare/articles/iflex-stretch-studios-adds-kinotek-231100396.html)

### [![beem Houston](https://sequelbrands.com/hubfs/beem%20Houston.png) Yahoo! FinanceSep 9, 2026 Houston Couple Brings a Personal Approach to Recovery and Wellness to the Energy Corridor with New beem® Studio Locally owned wellness destination will offer private infrared sauna and red light therapy, with Founding Member rates available ahead of its mid-September opening. Read on Yahoo! Finance →](https://finance.yahoo.com/healthcare/articles/houston-couple-brings-personal-approach-001100433.html)

### [![Ultimate Longevity Center](https://sequelbrands.com/hubfs/ULC.png) Denver Business JournalSep 8, 2026 Biohacking Wellness Chain Eyes Eight Front Range Locations Ultimate Longevity Center plans eight locations across Colorado's Front Range. Read on Denver Business Journal →](https://www.bizjournals.com/denver/news/2026/09/08/ultimate-longevity-center-front-range-eight.html)

### [![Intermittent Hypoxic Training at ULC](https://sequelbrands.com/hubfs/Intermittent%20Hypoxic%20Training%20at%20ULC.png) Triangle Business JournalAug 31, 2026 Latest Trend in Wellness Retail Comes to Raleigh With More Triangle Locations Planned A local entrepreneur wants to open several locations for a chain of longevity centers across the region. Read on Triangle Business Journal →](https://www.bizjournals.com/triangle/news/2026/08/31/ultimate-longevity-center-raleigh-chapel-hill-cary.html)

### [![Woman doing Pilates at Pilates Addiction](https://sequelbrands.com/hubfs/PA-2.png) What Now HoustonAug 28, 2026 Pilates Addiction to Open in Vintage Park, Second Houston-Area Studio in Tomball Will Follow Pilates Addiction will open in Vintage Park, with a second Houston-area studio in Tomball to follow. Read on What Now Houston →](https://whatnow.com/houston/retail/pilates-addiction-to-open-in-vintage-park-second-houston-area-studio-in-tomball-will-follow/)

### [![Pilates Addiction](https://sequelbrands.com/hubfs/PA-1.png) Johnson County PostAug 26, 2026 Have a 'Pilates Addiction?' Fitness Studio Coming to Leawood's Park Place A new Pilates Addiction studio is on the way to Park Place in Leawood, Kansas. Read on Johnson County Post →](https://johnsoncountypost.com/2026/08/26/pilates-addiction-leawood-294878/)

### [![Pilates Addiction](https://sequelbrands.com/hubfs/PA.png) My Neighborhood NewsAug 24, 2026 Pilates Addiction Is Coming to Vintage Park Area in Northwest Houston Pilates Addiction is coming to the Vintage Park area of northwest Houston as demand for Pilates keeps climbing. Read on My Neighborhood News →](https://myneighborhoodnews.com/northwest-houston/pilates-addiction-is-coming-to-vintage-park-area-in-northwest-houston-as-pilates-popularity-keeps-climbing)

### [![BODY20 Tone](https://sequelbrands.com/hubfs/BODY20%20Tone-1.png) Athletech NewsAug 14, 2026 BODY20 Unveils EMS-Powered Tone Class The 20-minute format blends yoga, Pilates and barre-inspired movement as the fitness franchise looks to take electrical muscle stimulation beyond strength training. Read on Athletech News →](https://athletechnews.com/body20-targets-pilates-crowd-with-ems-powered-tone-class/)

### [![beem Light Sauna](https://sequelbrands.com/hubfs/DSC03076_GREEN-1.jpg) EIN NewswireAug 12, 2026 Research-Backed Infrared Therapy for Everyday Wellness beem® Light Sauna reaches 81 U.S. locations with research-backed infrared therapy. Read on EIN Newswire →](https://www.einpresswire.com/article/933708650/beem-light-sauna-reaches-81-u-s-locations-with-research-backed-infrared-therapy)

### [![BODY20 Tone](https://sequelbrands.com/hubfs/BODY20%20Tone.png) MorningStarAug 11, 2026 BODY20 Expands EMS Beyond Strength Training with New 20-Minute Tone Class The new format blends yoga, Pilates and barre with electrical muscle stimulation (EMS), bringing BODY20's technology to a new audience. Read on MorningStar →](https://www.morningstar.com/news/pr-newswire/20260811la24577/body20-expands-ems-beyond-strength-training-with-new-20-minute-tone-class)

### [![ULC The Apothecary](https://sequelbrands.com/hubfs/ULC%20The%20Apothecary.png) Athletech NewsAug 11, 2026 Rethinking the Wellness Apothecary How Ultimate Longevity Center is transforming retail into a personalized extension of care while creating a high-margin revenue opportunity for franchise owners. Read on Athletech News →](https://athletechnews.com/rethinking-the-wellness-apothecary/)

### [![Gary Brecka at Peacock Theater](https://sequelbrands.com/hubfs/GB%20Peacock%20Theater.png) MorningStarAug 10, 2026 Gary Brecka LIVE: A Day of Longevity, Performance & Wellness Comes to Los Angeles Ultimate Longevity Center hosts a special live experience at Peacock Theater on August 16. Read on MorningStar →](https://www.morningstar.com/news/pr-newswire/20260810la23543/gary-brecka-live-a-day-of-longevity-performance-wellness-comes-to-los-angeles)

### [![GE Lighting](https://sequelbrands.com/hubfs/GE%20Lighting.png) Athletech NewsAug 7, 2026 Move, GE Lighting Partner to Bring Digital Wellness Into the Smart Home The partnership connects MOVE's AI-powered coaching platform with GE-branded Cync products, extending wellness routines beyond workouts into users' everyday environments. Read on Athletech News →](https://athletechnews.com/move-ge-lighting-partner-to-bring-digital-wellness-into-the-smart-home/)

### [![ATN Innovation Summit 2026](https://sequelbrands.com/hubfs/ATN%20Innovation.png) Athletech NewsAug 5, 2026 The Red-Hot Pilates Market Still Has a Lot of Room to Grow While Pilates studios are seemingly popping up on every corner in the U.S., executives at the world's top brands say they're just scratching the surface. Read on Athletech News →](https://athletechnews.com/pilates-market-still-has-room-to-grow-solidcore-jetset-club-pilates-pilates-addiction/)

### [![MOVE + GE](https://sequelbrands.com/hubfs/MOVE%20+%20GE.png) Yahoo! FinanceAug 3, 2026 MOVE Partners with GE Lighting, a Savant Company, to Extend Digital Wellness Beyond the Workout The collaboration highlights the wellness connection between smart home technology and the MOVE experience. Read on Yahoo! Finance →](https://au.finance.yahoo.com/news/move-partners-ge-lighting-savant-212400679.html)

### [![Pilates Addiction Ann Arbor](https://sequelbrands.com/hubfs/PA%20Ann%20Arbor.png) Athletech NewsJul 21, 2026 Franchisee Spotlight: Pilates Addiction in Ann Arbor, Michigan The Pilates Addiction in Ann Arbor, MI has gotten off to a stellar start since opening a few weeks ago. Read on Athletech News →](https://athletechnews.com/franchisee-spotlight-pilates-addiction-in-ann-arbor-mich/)

### [![MOVE by SEQUELai](https://sequelbrands.com/hubfs/MOVE%20by%20SEQUELai-1.png) Athletech NewsJul 21, 2026 Sequel Brands Launches AI-Powered Digital Wellness Platform The sixth brand from Anthony Geisler's new fitness and wellness company, MOVE uses AI-powered coaching to deliver personalized workouts, recovery guidance and daily accountability for $5 per month. Read on Athletech News →](https://athletechnews.com/sequel-brands-launches-ai-powered-digital-fitness-wellness-platform-move/)

### [![MOVE by SEQUELai](https://sequelbrands.com/hubfs/MOVE%20by%20SEQUELai.png) MorningStarJul 20, 2026 Sequel Brands Launches MOVE Powered by SEQUELai, the Company's Sixth Brand and First Digital Wellness Platform MOVE closes the gap between knowing what to do and actually doing it with an AI coach designed for everyone, not just people who already exercise. Read on MorningStar →](https://www.morningstar.com/news/pr-newswire/20260720la08664/sequel-brands-launches-move-powered-by-sequelai-the-companys-sixth-brand-and-first-digital-wellness-platform)

### [![ULC Gary Brecka and Anthony Geisler](https://sequelbrands.com/hubfs/ULC%20GB%20and%20AG.png) Athletech NewsJul 10, 2026 Ultimate Longevity Center Sells 200 Franchise Territories Ahead of First Openings The Anthony Geisler and Gary Brecka-backed concept is seeing strong franchise demand ahead of its first openings, which are slated for the coming months. Read on Athletech News →](https://athletechnews.com/ultimate-longevity-center-ulc-200-franchise-territories/)

### [![Ultimate Longevity Center](https://sequelbrands.com/hubfs/ULC%20GB.png) MorningStarJul 9, 2026 Ultimate Longevity Center Sells 200 Territories in Four Months Geisler, Brecka and Lifeforce are building the defining brand in longevity, and franchisees are betting on it. Read on MorningStar →](https://www.morningstar.com/news/pr-newswire/20260709la01829/the-longevity-industry-just-got-its-franchise-ultimate-longevity-center-sells-200-territories-in-four-months)

### [![BODY20 EMS-Powered Strength Training](https://sequelbrands.com/hubfs/Sequel.png) Athletech NewsJun 25, 2026 The Future of Strength Isn't Just Strength Consumers are connecting the dots between strength, mobility, recovery and longevity. Read on Athletech News →](https://athletechnews.com/the-future-of-strength-isnt-just-strength/)

### [![Pilates Addiction](https://sequelbrands.com/hubfs/PA%20logo.png) Yahoo! FinanceJun 15, 2026 Pilates Addiction Comes to Leawood with Community Roots and a World Cup Moment A new Pilates Addiction studio brings the brand's high-energy Pilates experience to Leawood, Kansas. Read on Yahoo! Finance →](https://finance.yahoo.com/sectors/healthcare/articles/pilates-addiction-comes-leawood-community-100000727.html)

### [![Woman doing Pilates at Pilates Addiction](https://sequelbrands.com/hubfs/PA-2.png) Yahoo! FinanceJun 2, 2026 Pilates Addiction Launches Next 300-Territory Expansion Fast-growing Pilates franchise enters its second year with new available markets nationwide and internationally. Read on Yahoo! Finance →](https://finance.yahoo.com/sectors/healthcare/articles/pilates-addiction-launches-next-300-200900455.html)

### [![Ultimate Human Podcast](https://sequelbrands.com/hubfs/Ultimate%20Human%20w%20GB.png) Youtube | The Ultimate HumanMay 28, 2026 Anthony Geisler on the Ultimate Human Podcast Anthony Geisler sits down with Gary Brecka to talk UFC Gym, Pilates, the $8 trillion longevity opportunity and Ultimate Longevity Center. Watch on YouTube →](https://www.youtube.com/watch?v=cMnJCWZEWV8)

### [![Pilates Addiction](https://sequelbrands.com/hubfs/PA-1.png) Hoboken GirlMay 19, 2026 New Pilates Studio, Pilates Addiction, Coming to Hoboken This Fall Pilates Addiction is opening a studio in Hoboken this fall. Read on Hoboken Girl →](https://www.hobokengirl.com/pilates-addiction-hoboken-new-jersey/)

### [![Athletech News](https://sequelbrands.com/hubfs/ATN.png) Athletech NewsMay 15, 2026 Pilates Addiction Keeps Growing, Hits 300 Franchise Licenses Sold Pilates Addiction reaches 300 franchise licenses sold as its growth continues. Read on Athletech News →](https://athletechnews.com/pilates-addiction-keeps-growing-hits-300-franchise-licenses-sold/)

### [![Pilates Addiction](https://sequelbrands.com/hubfs/PA-1.png) Yahoo! FinanceMay 14, 2026 Pilates Addiction Surpasses 300 Territories Sold Cementing its place among America's fastest-scaling Pilates franchises. Read on Yahoo! Finance →](https://finance.yahoo.com/sectors/healthcare/articles/pilates-addiction-surpasses-300-territories-215900574.html)

### [![Pilates Addiction Craig Ranch](https://sequelbrands.com/hubfs/PA%20Craig%20ranch.png) Community ImpactMay 11, 2026 Pilates Addiction Announces 2nd McKinney Location Slated for Craig Ranch A second Pilates Addiction studio is headed to McKinney's Craig Ranch. Read on Community Impact →](https://communityimpact.com/mckinney/business/pilates-addiction-announces-2nd-mckinney-location-slated-for-craig-ranch/)

### [![Fitt Insider Podcast](https://sequelbrands.com/hubfs/Fiit%20Insider.png) Youtube | Fitt InsiderApr 26, 2026 Democratizing Longevity Access with Anthony Geisler Anthony Geisler on how the Sequel Brands family spans Pilates, stretching, EMS and longevity. Watch on YouTube →](https://www.youtube.com/watch?v=Hyom19OYtGQ)

### [![Pilates Addiction](https://sequelbrands.com/hubfs/PA.png) Yahoo! FinanceApr 20, 2026 Nashville's First Pilates Addiction Studio Set to Open May 2026 Pilates Addiction is bringing its first studio to Nashville. Read on Yahoo! Finance →](https://finance.yahoo.com/sectors/healthcare/articles/nashvilles-first-pilates-addiction-studio-110000741.html)

### [![Unemployable with Jeff Dudan](https://sequelbrands.com/hubfs/Jeff%20DUdan.png) Castbox | UnemployableApr 14, 2026 The Man Who Built 1,300 Gyms Says You'll Choose to Live to 120 Within 5 Years Anthony Geisler on "Unemployable" with Jeff Dudan. Listen now →](https://castbox.fm/episode/The-Man-Who-Built-1%2C300-Gyms-Says-You%27ll-Choose-to-Live-to-120-Within-5-Years-with-Anthony-Geisler-id5756807-id932965147)

### [![UNEMPLOYABLE Youtube](https://sequelbrands.com/hubfs/Jeff%20Dudan%20Youtube.png) Youtube | UNEMPLOYABLEApr 14, 2026 The Man Who Scaled Club Pilates to 1,300 Locations Anthony Geisler on UNEMPLOYABLE with Jeff Dudan. Watch on YouTube →](https://www.youtube.com/watch?v=bSMhqvLTF3U)

### [![Future of Fitness PA](https://sequelbrands.com/hubfs/Future%20of%20Fitness%20PA.png) Youtube | The Future of FitnessMar 26, 2026 The Pilates Franchise That Could Reshape the Boutique Fitness Market Pilates Addiction CEO Sarah Luna on Pilates 3.0 and the brand's growth plans. Watch on YouTube →](https://www.youtube.com/watch?v=MWVXPR39XYQ)

### [![Future of Fitness POD](https://sequelbrands.com/hubfs/Future%20of%20Fitness%20POD.png) Youtube | The Future of FitnessFeb 20, 2026 After Selling My Company for Billions, I Started Over From Scratch Anthony Geisler joins The Future of Fitness to talk about building Sequel Brands from the ground up. Watch on YouTube →](https://www.youtube.com/watch?v=UYz6OyB7q8U)

### [![Athletech News](https://sequelbrands.com/hubfs/ATN.png) Athletech NewsFeb 19, 2026 Pilates Addiction Keeps Expanding, Surpassing 250 Franchise Agreements Pilates Addiction continues its fast franchise growth, passing 250 agreements signed. Read on Athletech News →](https://athletechnews.com/pilates-addiction-surpasses-250-franchise-agreements/)

### [![Pilates Addiction](https://sequelbrands.com/hubfs/PA%20logo.png) Yahoo! FinanceFeb 17, 2026 Pilates Addiction Surpasses 250 Licenses Creating 2,000+ jobs and investing $5.25M in instructor training. Read on Yahoo! Finance →](https://finance.yahoo.com/news/pilates-addiction-surpasses-250-licenses-192900448.html)

### [![Pilates Addiction](https://sequelbrands.com/hubfs/PA-1.png) Yahoo! FinanceFeb 9, 2026 Boise Welcomes Pilates Addiction: Founding Memberships Now Open at the City's New Boutique Studio Founding memberships are now open at Pilates Addiction's new Boise studio. Read on Yahoo! Finance →](https://finance.yahoo.com/news/boise-welcomes-pilates-addiction-founding-001500998.html)

### [![We Bought A Franchise](https://sequelbrands.com/hubfs/We%20Bought%20A%20Franchise.png) buzzsprout | We Bought A Franchise!Feb 2, 2026 Inside the Ultimate Longevity Center Chief Sales Officer Jen Cain breaks down Ultimate Longevity Center and the Sequel Brands family. Listen now →](https://www.buzzsprout.com/2335438/episodes/18613948-inside-the-ultimate-longevity-center-the-gary-brecka-tony-robbins-wellness-franchise)

### [![BODY20 Six Week Transformation Program](https://sequelbrands.com/hubfs/BODY20.png) Yahoo! FinanceJan 28, 2026 BODY20 Launches Six-Week Transformation Program A data-driven six-week program combining personalized Electro Muscle Stimulation (EMS) training, body composition tracking, and nutrition support. Read on Yahoo! Finance →](https://finance.yahoo.com/news/body20-launches-six-week-transformation-032600238.html)

### [![Future of Fitness iFlex](https://sequelbrands.com/hubfs/Future%20of%20Fitness%20iFlex.png) Youtube | The Future of FitnessJan 26, 2026 From StretchLab to iFlex: Verdine Baker on Dynamic Stretching iFlex Stretch Studios CEO Verdine Baker on the brand's approach to assisted stretching. Watch on YouTube →](https://www.youtube.com/watch?v=E_Z_3M-7o3Q)

### [![Pilates Addiction Ann Arbor](https://sequelbrands.com/hubfs/PA%20Ann%20Arbor.png) PR NewswireJan 23, 2026 Local Entrepreneurs Bring Pilates Addiction to Ann Arbor Matt and Shelley Crawford are bringing Pilates Addiction to Ann Arbor, opening early spring. Read on PR Newswire →](https://www.prnewswire.com/news-releases/local-entrepreneurs-matt-and-shelley-crawford-bring-pilates-addiction-to-ann-arbor-opening-early-spring-302669354.html)

### [![Pilates Addiction](https://sequelbrands.com/hubfs/PA%20logo.png) PR NewswireJan 22, 2026 Pilates Addiction Coming to Dr. Phillips, Now Welcoming Founding Members Pilates Addiction is coming to Orlando's Dr. Phillips neighborhood, with founding memberships now open. Read on PR Newswire →](https://www.prnewswire.com/news-releases/pilates-addiction-coming-to-dr-phillips-now-welcoming-founding-members-as-community-momentum-builds-302668650.html)

### [![iFlex x Kinotek](https://sequelbrands.com/hubfs/iFlex%20x%20Kinotech.png) Community ImpactJan 8, 2026 iFlex Stretch Studios debuts upgraded spot in northeast Fort Worth Community Impact covers iFlex Stretch Studios' upgraded location in northeast Fort Worth. Read on Community Impact →](https://communityimpact.com/keller-roanoke-northeast-fort-worth/business/iflex-stretch-studios-debuts-upgraded-spot-in-northeast-fort-worth/)

### [![Athletech News](https://sequelbrands.com/hubfs/ATN.png) Athletech NewsDec 24, 2025 Can the Pilates Franchising Boom Continue? Athletech News looks at the Pilates franchising boom and the brands, including Pilates Addiction, driving it. Read on Athletech News →](https://athletechnews.com/can-pilates-franchising-boom-continue/)

### [![Pilates Addiction](https://sequelbrands.com/hubfs/PA%20logo.png) PR NewswireDec 22, 2025 Pilates Addiction Expands to Wayne, New Jersey Pilates Addiction brings its dynamic Pilates experience to the Wayne community. Read on PR Newswire →](https://www.prnewswire.com/news-releases/pilates-addiction-expands-to-wayne-new-jersey-bringing-its-dynamic-pilates-experience-to-the-community-302648368.html)

### [![Athletech News](https://sequelbrands.com/hubfs/ATN.png) Athletech NewsDec 15, 2025 Pilates Addiction Tops 200 Territories Sold, Plans To Open 100+ Studios in 2026 Pilates Addiction passes 200 territories sold and sets plans to open more than 100 studios in 2026. Read on Athletech News →](https://athletechnews.com/pilates-addiction-200-territories-sold/)

### [![Intermittent Hypoxic Training at ULC](https://sequelbrands.com/hubfs/Intermittent%20Hypoxic%20Training%20at%20ULC.png) Longevity.TechnologyDec 10, 2025 Ultimate Longevity Center combines fitness and prevention under one roof Longevity.Technology looks at how Ultimate Longevity Center brings diagnostics, therapies and fitness together under one roof. Read on Longevity.Technology →](https://longevity.technology/news/ultimate-longevity-center-combines-fitness-and-prevention-under-one-roof/)

### [![ULC](https://sequelbrands.com/hubfs/ULC.png) Athletech NewsDec 8, 2025 Gary Brecka, Anthony Geisler & Lifeforce Launch New Longevity Franchise Part of Sequel Brands, the newly created Ultimate Longevity Center will offer services including biomarker testing, metabolic profiling and other personalized protocols. Read on Athletech News →](https://athletechnews.com/anthony-geisler-sequel-brands-gary-brecka-tony-robbins-lifeforce-ultimate-longevity-center/)

### [![ULC Gary Brecka and Anthony Geisler](https://sequelbrands.com/hubfs/ULC%20GB%20and%20AG.png) Yahoo! FinanceDec 8, 2025 Anthony Geisler, Gary Brecka, and Tony Robbins' Lifeforce Launch Ultimate Longevity Center -- Poised at the Center of an $8 Trillion Global Longevity Boom Sequel Brands launches Ultimate Longevity Center with Gary Brecka and Tony Robbins' Lifeforce. Read on Yahoo! Finance →](https://finance.yahoo.com/news/anthony-geisler-gary-brecka-tony-192900472.html)

### [![Pilates Addiction Surpasses 150 Territories](https://sequelbrands.com/hubfs/PA.png) PR NewswireNov 6, 2025 Pilates Addiction Surpasses 150 Territories Growth shows no signs of slowing as the high-performance Pilates brand sets a new standard for expansion in the category. Read on PR Newswire →](https://www.prnewswire.com/news-releases/pilates-addiction-surpasses-150-territories--growth-shows-no-signs-of-slowing-302607934.html)

### [![Athletech News](https://sequelbrands.com/hubfs/ATN.png) Athletech NewsOct 6, 2025 Pilates Addiction Hits 100 Territories Sold Amid Fast Growth Pilates Addiction is seeing explosive early franchise growth across the U.S. under parent company Sequel Brands. Read on Athletech News →](https://athletechnews.com/pilates-addiction-100-territories-sold/)

### [![BODY20 Six Week Transformation Program](https://sequelbrands.com/hubfs/BODY20.png) KETK East Texas LiveSep 3, 2025 Workout Wednesday: Learning about BODY20 East Texas Live goes inside BODY20 for a first-hand look at EMS training. Read on KETK East Texas Live →](https://www.ketk.com/community/east-texas-live/workout-wednesday-learning-about-body20/)

### [![BODY20 Six Week Transformation Program](https://sequelbrands.com/hubfs/BODY20.png) ABC30 FresnoAug 21, 2025 Fresno studio adding EMS technology to your fitness routine ABC30 visits a Fresno BODY20 studio to show how EMS technology fits into a 20-minute workout. Read on ABC30 Fresno →](https://abc30.com/post/fresno-studio-adding-ems-technology-fitness-routine/17598209/)

### [![Sarah Luna](https://sequelbrands.com/hubfs/Sarah-Luna.jpg) Street FightJul 28, 2025 Meet Pilates Franchise Power Woman Sarah Luna Street Fight profiles Pilates Addiction CEO Sarah Luna. Read on Street Fight →](https://streetfightmag.com/2025/07/28/meet-pilates-franchise-power-woman-sarah-luna/)

### [![Nate Chang](https://sequelbrands.com/hubfs/1747281698281.jpeg) CityBizJul 8, 2025 Q&A: A Conversation with Nate Chang, CMO of Sequel Brands Chang leads brand strategy, creative direction and integrated marketing efforts across a diverse portfolio of health and wellness brands. Read on CityBiz →](https://www.citybiz.co/article/720072/qa-with-nate-chang-chief-marketing-officer-for-sequel-brands/)

### [![Molly Crimmins](https://sequelbrands.com/hubfs/unnamed-2025-07-02T153605.982.png) CityBizJun 26, 2025 Q&A with Molly Crimmins, Vice President of Partnerships and Communications for Sequel Brands Molly brings a people-first, performance-driven approach shaped by her background in professional sports, wellness and brand strategy. Read on CityBiz →](https://www.citybiz.co/article/714314/qa-with-molly-crimmins-vice-president-of-partnerships-and-communications-for-sequel-brands/)

### [![Q&A with Sarah Luna](https://sequelbrands.com/hubfs/Sarah-Luna.jpg) CityBizJun 25, 2025 Q&A with Sarah Luna, CEO of Pilates Addiction Luna found a gap in the market for a 'vibey' Pilates brand. Read on CityBiz →](https://www.citybiz.co/article/710884/qa-with-sarah-luna-ceo-of-pilates-addiction/)

### [![Yahoo! Finance](https://sequelbrands.com/hubfs/Yahoo!_Finance_logo_2021.jpg) Yahoo! FinanceJun 19, 2025 Anthony Geisler Joins White House Health Talks as MAHA Report Calls for More Movement As the 2025 "Make America Healthy Again" report reveals alarming trends in youth inactivity, the Sequel Brands CEO calls for bold action to build the movement of fitness. Read on Yahoo! Finance →](https://finance.yahoo.com/news/anthony-geisler-joins-white-house-221000173.html)

### [![Sarah Luna](https://sequelbrands.com/hubfs/Sarah-Luna.jpg) Health Club ManagementJun 17, 2025 HCM People: Sarah Luna, CEO, Pilates Addiction Health Club Management profiles Pilates Addiction CEO Sarah Luna on building a new Pilates brand for franchise scale. Read on Health Club Management →](https://www.healthclubmanagement.co.uk/health-club-management-features/HCM-People-Sarah-Luna-CEO-Pilates-Addiction/37916)

### [![Tech GYD](https://sequelbrands.com/hubfs/Anthony-Geisler.png) Tech GYDJun 7, 2025 Anthony Geisler Is Back—And He's Rewriting the Rules of Boutique Fitness, Again Serial fitness entrepreneur Anthony Geisler has officially launched his newest venture, Sequel Brands, a boutique fitness franchise company poised to reshape the industry with science-backed, performance-driven concepts. Read on Tech GYD →](https://www.techgyd.com/anthony-geisler-rewriting-rules-of-boutique-fitness/62879/)

### [![Woman doing Pilates at Pilates Addiction](https://sequelbrands.com/hubfs/PA-2.png) Athletech NewsMay 28, 2025 Mario & Courtney Lopez Join Pilates Addiction Flagship Opening Mario and Courtney Lopez celebrated with the Pilates Addiction team as the brand's West Hollywood flagship opened its doors. Read on Athletech News →](https://athletechnews.com/mario-courtney-lopez-join-pilates-addiction-flagship-opening/)

### [![Pilates Addiction West Hollywood](https://sequelbrands.com/hubfs/PA-2.png) Yahoo! FinanceMay 27, 2025 Pilates Addiction Kicks Off National Launch With First-Ever Studio in West Hollywood Pilates Addiction opens its first studio in West Hollywood as the brand launches nationally. Read on Yahoo! Finance →](https://finance.yahoo.com/news/pilates-addiction-kicks-off-national-215000242.html)

### [![Leisure Management](https://sequelbrands.com/hubfs/leisure.jpg) Leisure ManagementMay 16, 2025 Anthony Geisler Has Been Revealed as the Founder of New Boutique Franchisor Sequel Brands Sequel Brands already has four concepts up and running with at least one more “category-defining” concept on the way. Read on Leisure Management →](https://www.leisuremanagement.co.uk/detail.cfm?pagetype=detail&subject=news&codeID=355826)

### [![Fitt Insider](https://sequelbrands.com/hubfs/fitt.jpg) Fitt InsiderMay 15, 2025 Anthony Geisler Unveils New Franchise Group Anthony Geisler is back. Read on Fitt Insider →](https://insider.fitt.co/anthony-geisler-unveils-new-franchise-group/)

### [![BODY20 Advances Fitness](https://sequelbrands.com/hubfs/Rectangle%206770%20(3).png) Le LézardMay 15, 2025 BODY20 Advances Fitness with EMS Tech for Faster Results Lindsay Junk's leadership drives innovation and growth, empowering communities with efficient, science-backed fitness solutions. Read on Le Lézard →](https://www.lelezard.com/en/news-21819723.html)

### [![beem Light Sauna Launches Blue and Green Light Therapy Services](https://sequelbrands.com/hubfs/DSC03076_GREEN-1.jpg) Yahoo! FinanceMay 13, 2025 beem® Light Sauna Launches Blue and Green Light Therapy Services First national franchise to integrate chromotherapy-based blue and green light therapy. Read on Yahoo! Finance →](https://finance.yahoo.com/news/beem-light-sauna-launches-blue-023500229.html)

### [![Athletech News](https://sequelbrands.com/hubfs/ATN.png) Athletech NewsMay 6, 2025 Pilates Addiction Launches With Big Plans to Scale, Sarah Luna as CEO Sequel Brands launches Pilates Addiction with Sarah Luna at the helm. Read on Athletech News →](https://athletechnews.com/pilates-addiction-launch-sarah-luna-ceo/)

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