Sequel Brands
Sequel Brands community on stage
Sequel Brands

The brands shaping how the world moves.

Pilates, longevity, EMS strength, assisted stretching, light therapy and AI coaching. Six category-leading brands, one team that has scaled boutique fitness before.

Explore our brandsOwn a franchise
350+Pilates Addiction territories sold
300+Ultimate Longevity Center territories worldwide
2,600+boutique locations scaled by our leadership
6brands in the Sequel Brands community

As of October 2026.

Our brands

Six brands. One standard.

Each Sequel brand leads its category, and every owner gets the same support system behind it.

Pilates

The New Gold Standard in Pilates. High-energy, core-first classes on the patented AURUM® Reformer.

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Longevity

Longevity, made livable. The Lab, The Playground and The Apothecary under one roof, backed by Gary Brecka.

VisitOwn a center
EMS strength

A full-body strength workout in 20 minutes. FDA-cleared EMS with 1-on-1 and small-group coaching.

VisitOwn a studio
Assisted stretching

Elevate yourself. 1 on 1 assisted stretching with Flex Specialists and Kinotek® 3D movement analysis.

VisitOwn a studio
Light therapy

Step into the Light. Private infrared sauna and light therapy suites for recovery and renewal.

VisitOwn a studio
AI coaching

Your daily coach for fitness, recovery, nutrition and sleep, connected to the wearables you already use.

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Sequel-HQ
Who we are

We've built this before.

Sequel Brands was founded in 2025 by Anthony Geisler and a team of operators who opened, supported and grew thousands of boutique fitness studios. Now we're doing it again, with brands built for where wellness is going next: strength, recovery and longevity, close to home.

Every brand leads its category. All of them share one team, one support system and one standard for owners.

Anthony GeislerFounder & CEO, Sequel Brands
Sarah LunaCEO, Pilates Addiction
Don MichaelCEO, Ultimate Longevity Center
Lindsay JunkCEO, BODY20
Ryan JunkCEO, beem® Light Sauna
Verdine BakerCEO, iFlex Stretch Studios
Sequel Brands convention
The Sequel Brands community

OWNERS, LEADERS AND MEMBERS. ONE MOVEMENT.

Owner support

From site search to scale, you're never building alone.

01

Real estate & development

We find high-potential territories, vet sites and negotiate leases with you.

02

Design & construction

Brand design standards, construction management and a vetted contractor network.

03

Supply & equipment

Negotiated pricing on equipment, opening orders and ongoing supplies.

04

Finance & unit economics

Tools and coaching to manage costs, read your numbers and plan your next location.

05

Technology

Booking, CRM, reporting and member-growth systems, set up before you open.

06

Marketing & partnerships

National campaigns, brand partnerships and local launch programs that fill your studio.

Owner story
“Opening a Pilates Addiction studio has been one of the best decisions I've made as a business owner. The support from the corporate team, from site selection to sales and marketing, gave me confidence every step of the way.”
Rhea Shivnani · Pilates Addiction franchise owner
In the news

What's moving.

Yahoo! Finance

Ultimate Longevity Center launches in Australia, pushing its global footprint past 300 territories

September 23, 2026 Yahoo! Finance

After 20 years in Craig Ranch, a local couple brings Pilates Addiction to McKinney

September 16, 2026 Yahoo! Finance

iFlex Stretch Studios adds Kinotek® 3D movement technology to every experience

September 9, 2026
See the newsroomListen on Sequel On Air
Find your brand

Which Sequel brand fits your market?

BrandCategoryLiquid capitalNet worth
beem® Light SaunaInfrared and light therapy$200K$700KLearn more →
BODY20EMS strength training$150K$750KLearn more →
iFlex Stretch StudiosAssisted stretching$100K$350KLearn more →
Pilates AddictionReformer Pilates$100K$500KLearn more →
Ultimate Longevity CenterLongevity and recovery$150K$1MLearn more →

Minimum requirements shown. Full investment ranges are in Item 7 of each brand's Franchise Disclosure Document.

Join the next chapter

Build what's next with us.

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