THE FUTURE MOVEMENT OF HEALTH & WELLNESS FRANCHISING

Sequel Brands is redefining how the world moves with innovative, science-backed, community-driven health & wellness concepts designed to inspire lasting performance, well-being and longevity.

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Innovation

Pioneering what’s next in fitness. We integrate future-ready tools to move people beyond limits.

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Empowerment

We equip every individual to take control of their health journey with purpose, precision, and confidence.

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Inclusivity

We create spaces where everyone feels seen, supported, and celebrated.

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Longevity

We champion sustainable movement and recovery that lasts a lifetime. It’s not just about results, it’s about resilience.

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Community

We’re a collective of studios, members, and mission-driven movers.

THE MOST EXPERIENCED LEADERSHIP IN FITNESS FRANCHISING

Meet Our Brands

Sequel Brands is the next evolution in boutique fitness franchising, designed to redefine movement, recovery, and wellness through innovative, high-growth fitness concepts.

Ultimate Longevity Center, a groundbreaking wellness concept developed alongside "The Ultimate Human" Gary Brecka and powered by Lifeforce, the world's leading longevity medicine platform.

The new gold standard in Pilates; a true core-first strategy that adapts, challenges and transforms the body at every level, training real-world movement that extends beyond the workout and into everyday life.

MOVE bridges the gap between knowing and doing through education, execution, and personalized coaching across fitness, recovery, nutrition, and supplementation.medicine platform.

iFlex Stretch Studios offers expert-assisted stretching to improve flexibility, relieve tension, and enhance your overall wellness, so you're always ready for life's next move.

BODY20 delivers personalized, small group and 1-on-1 strength training in just 20 minutes, packing real results into a tech-driven, efficient workout experience.

Light therapy and infrared sauna have boomed in popularity in the last decade. As leaders in the space, we’re dedicated to educating our customers and franchise owners on what light therapy is, why it works, and how it can help you.

PROVEN SUCCESS

Proven Leaders. Bold New Vision.

The Most Seasoned Executives in the Boutique Fitness Space have brought their experience together to build the future movement of fitness.

Sequel Brands Convention

THE MOST EXPERIENCED LEADERSHIP IN FITNESS FRANCHISING

Support and Operations for Our Franchisees

From site selection to grand opening and beyond, Sequel Brands provides franchisees with a comprehensive support ecosystem built by some of the most experienced leaders in fitness franchising. Our team delivers the expertise, systems, and guidance needed to help owners launch confidently, operate efficiently, and scale successfully.

Real Estate & Development

Our development team helps identify high-potential territories, evaluate sites, negotiate lease terms, and guide the entire development process. We leverage market intelligence and industry expertise to help franchisees secure locations positioned for long-term success.

Construction & Procurement

From design standards to construction management and equipment sourcing, we help simplify the studio development process. Franchisees benefit from trusted vendor relationships, negotiated purchasing programs, and hands-on support.

Procurement & Logistics

Our team helps ensure franchisees have access to the products, equipment, and operational resources needed to deliver a consistent brand experience. From opening orders to ongoing supply management, we're here to support smooth day-to-day operations.

Strategic Finance & Logistics

From managing costs and improving unit economics to ensuring operational consistency across the business, we provide the tools, expertise, and resources that help franchisees make informed decisions and scale with confidence.

Technology & Innovation

Sequel Brands invests in technology platforms, reporting tools, and operational systems that help franchisees manage their business more effectively. From member acquisition to performance analytics, our technology ecosystem supports smarter decision-making.

Partnerships & Marketing

Our franchisees benefit from marketing support designed to build awareness, drive lead generation, and accelerate member growth. From national brand campaigns and strategic partnerships to local marketing programs and performance analytics, we provide the tools, expertise, and resources needed to help studios grow their presence and maximize results.