---
title: Sequel Brands | Fitness, Recovery & Longevity Franchises
description: Sequel Brands is the community behind Pilates Addiction, Ultimate Longevity Center, BODY20, iFlex Stretch Studios, beem® Light Sauna and MOVEAI.
---

[![Sequel Brands](https://sequelbrands.com/hs-fs/hubfs/Sequel---brand-logo-2025-02.png?height=24&name=Sequel---brand-logo-2025-02.png)](https://sequelbrands.com/?hsLang=en)

[Brands](https://sequelbrands.com/home-2026#brands)[Who we are](https://sequelbrands.com/home-2026#who)[News](https://sequelbrands.com/home-2026#news)[Press](https://sequelbrands.com/press?hsLang=en)[Own a franchise](https://sequelbrands.com/home-2026#franchise)

![Sequel Brands community on stage](https://sequelbrands.com/hubfs/Sequel%20images/Frame%2089949.png)

Sequel Brands

# The brands shaping how the world moves.

Pilates, longevity, EMS strength, assisted stretching, light therapy and AI coaching. Six category-leading brands, one team that has scaled boutique fitness before.

[Explore our brands](https://sequelbrands.com/home-2026#brands)[Own a franchise](https://sequelbrands.com/home-2026#franchise)

**350+**Pilates Addiction territories sold

**300+**Ultimate Longevity Center territories worldwide

**2,600+**boutique locations scaled by our leadership

**6**brands in the Sequel Brands community

As of October 2026.

Our brands

## Six brands. One standard.

Each Sequel brand leads its category, and every owner gets the same support system behind it.

![Pilates Addiction](https://sequelbrands.com/hubfs/Sequel%20images/PA-LOGO.png)

Pilates

The New Gold Standard in Pilates. High-energy, core-first classes on the patented AURUM® Reformer.

[Visit](https://pilatesaddiction.com/)[Own a studio](https://pilatesaddiction.sequelbrands.com/franchise?hsLang=en)

![Ultimate Longevity Center](https://sequelbrands.com/hubfs/Sequel%20images/ULC-LOGO.png)

Longevity

Longevity, made livable. The Lab, The Playground and The Apothecary under one roof, backed by Gary Brecka.

[Visit](https://ultimatelongevitycenter.com/)[Own a center](https://sequelbrands.com/own-a-ultimate-longevity-center?hsLang=en)

![BODY20](https://sequelbrands.com/hubfs/Sequel%20images/Body20-LOGO.png)

EMS strength

A full-body strength workout in 20 minutes. FDA-cleared EMS with 1-on-1 and small-group coaching.

[Visit](https://www.body20.com/)[Own a studio](https://sequelbrands.com/own-a-body20-studio?hsLang=en)

![iFlex Stretch Studios](https://sequelbrands.com/hubfs/Sequel%20images/Iflex-LOGO.svg)

Assisted stretching

Elevate yourself. 1 on 1 assisted stretching with Flex Specialists and Kinotek® 3D movement analysis.

[Visit](https://iflexstretchstudios.com/)[Own a studio](https://sequelbrands.com/own-an-iflex?hsLang=en)

![beem Light Sauna](https://sequelbrands.com/hubfs/Sequel%20images/Beem-LOGO.png)

Light therapy

Step into the Light. Private infrared sauna and light therapy suites for recovery and renewal.

[Visit](https://beemlightsauna.com/)[Own a studio](https://sequelbrands.com/own-a-beem-studio?hsLang=en)

![MOVE powered by SEQUELAI](https://sequelbrands.com/hubfs/move%20sequel-artificial%20intelligence-share%20jan6_MOVE-SEQUELai-WHITE%20copy.png)

AI coaching

Your daily coach for fitness, recovery, nutrition and sleep, connected to the wearables you already use.

[Get the app](https://sequelbrands.com/move?hsLang=en)

![Sequel-HQ](https://sequelbrands.com/hubfs/Sequel-HQ-tall_1.jpg)

Who we are

## We've built this before.

Sequel Brands was founded in 2025 by Anthony Geisler and a team of operators who opened, supported and grew thousands of boutique fitness studios. Now we're doing it again, with brands built for where wellness is going next: strength, recovery and longevity, close to home.

Every brand leads its category. All of them share one team, one support system and one standard for owners.

**Anthony Geisler**Founder & CEO, Sequel Brands

**Sarah Luna**CEO, Pilates Addiction

**Don Michael**CEO, Ultimate Longevity Center

**Lindsay Junk**CEO, BODY20

**Ryan Junk**CEO, beem® Light Sauna

**Verdine Baker**CEO, iFlex Stretch Studios

![Sequel Brands convention](https://sequelbrands.com/hubfs/Sequel%20images/Frame%2089949.png)

The Sequel Brands community

## OWNERS, LEADERS AND MEMBERS. ONE MOVEMENT.

Owner support

## From site search to scale, you're never building alone.

01

### Real estate & development

We find high-potential territories, vet sites and negotiate leases with you.

02

### Design & construction

Brand design standards, construction management and a vetted contractor network.

03

### Supply & equipment

Negotiated pricing on equipment, opening orders and ongoing supplies.

04

### Finance & unit economics

Tools and coaching to manage costs, read your numbers and plan your next location.

05

### Technology

Booking, CRM, reporting and member-growth systems, set up before you open.

06

### Marketing & partnerships

National campaigns, brand partnerships and local launch programs that fill your studio.

Owner story

> “Opening a Pilates Addiction studio has been one of the best decisions I've made as a business owner. The support from the corporate team, from site selection to sales and marketing, gave me confidence every step of the way.”

**Rhea Shivnani** · Pilates Addiction franchise owner

Watch Rhea's story

In the news

## What's moving.

### [Yahoo! Finance Ultimate Longevity Center launches in Australia, pushing its global footprint past 300 territories September 23, 2026](https://finance.yahoo.com/healthcare/articles/ultimate-longevity-center-launches-australia-203400708.html)

### [Yahoo! Finance After 20 years in Craig Ranch, a local couple brings Pilates Addiction to McKinney September 16, 2026](https://finance.yahoo.com/news/20-years-craig-ranch-local-181100398.html)

### [Yahoo! Finance iFlex Stretch Studios adds Kinotek® 3D movement technology to every experience September 9, 2026](https://finance.yahoo.com/healthcare/articles/iflex-stretch-studios-adds-kinotek-231100396.html)

[See the newsroom](https://sequelbrands.com/press?hsLang=en)[Listen on Sequel On Air](https://lp.sequelbrands.com/podcasts?hsLang=en)

Find your brand

## Which Sequel brand fits your market?

| Brand | Category | Liquid capital | Net worth |  |
| --- | --- | --- | --- | --- |
| beem® Light Sauna | Infrared and light therapy | $200K | $700K | [Learn more →](https://sequelbrands.com/own-a-beem-studio?hsLang=en) |
| BODY20 | EMS strength training | $150K | $750K | [Learn more →](https://sequelbrands.com/own-a-body20-studio?hsLang=en) |
| iFlex Stretch Studios | Assisted stretching | $100K | $350K | [Learn more →](https://sequelbrands.com/own-an-iflex?hsLang=en) |
| Pilates Addiction | Reformer Pilates | $100K | $500K | [Learn more →](https://pilatesaddiction.sequelbrands.com/franchise?hsLang=en) |
| Ultimate Longevity Center | Longevity and recovery | $150K | $1M | [Learn more →](https://sequelbrands.com/own-a-ultimate-longevity-center?hsLang=en) |

Minimum requirements shown. Full investment ranges are in Item 7 of each brand's Franchise Disclosure Document.

Join the next chapter

## Build what's next with us.

[Explore our brands](https://sequelbrands.com/home-2026#brands)[Press inquiries](https://sequelbrands.com/press?hsLang=en)

![Sequel Brands](https://sequelbrands.com/hubfs/Sequel---brand-logo-2025-02.png)

[Brands](https://sequelbrands.com/home-2026#brands)[Franchise](https://sequelbrands.com/home-2026#franchise)[Press](https://sequelbrands.com/press?hsLang=en)[Podcasts](https://lp.sequelbrands.com/podcasts?hsLang=en)[Privacy Policy](https://sequelbrands.com/privacy-policy?hsLang=en)[Terms & Conditions](https://sequelbrands.com/terms?hsLang=en)

Proud supporters of![Supported cause](https://sequelbrands.com/hubfs/Sequel%20images/NSF-Logos_Horz-Color%202.png)![Supported cause](https://sequelbrands.com/hubfs/Sequel%20images/MS%20Logo.png)![Miracles for Kids](https://sequelbrands.com/hubfs/Sequel%20images/logo_mfks%202.png)![Supported cause](https://sequelbrands.com/hubfs/Sequel%20images/image%203-2.png)![Supported cause](https://sequelbrands.com/hubfs/Sequel%20images/ICF%20Logo.png)

© 2026 Sequel Brands. All rights reserved. This information is not an offer to sell a franchise. An offer can only be made by Franchise Disclosure Document.